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How to create a vision for your business

How To Create a Vision For Your Business

Are you ready to start turning your passion into money?

You may or may not have your business up and running yet. It’s critical you begin to visualize an existing business and see yourself actively building your enterprise.

You’ll notice that every major company in the world has a vision or mission statement - a broad, futuristic idea of what their company will achieve and look like in the future. Our five-step process can help you get there, but you need to know where “there” is first.

Let’s take a look at what a vision statement is, and why it’s important for you to create one for your business.

A vision statement is a broad, inspiring image of the future state a business aspires to reach. It describes, without specifics, how aspirations will be achieved, or when. It is ambitious and forward-thinking. It’s not about where the organization is now… it’s about what the organization will be, or aspires to be.

A vision statement needs to:

· describe aspirations and intent

· be inspirational for your future staff and customers

· project a compelling story

· paint a clear picture

· use engaging and descriptive language

· be realistic

· align with your company’s values

The vision statement will also provide a clear criteria or measuring stick for decision-making. When making tough choices, ask “Does this support the vision statement?” If major initiatives don’t support the overall business vision, chances are they aren’t worth the investment of time and money.

If your business doesn’t have a vision statement, it needs one. If it does, then this is a good opportunity to strengthen it or make sure it’s aligned with the current dream you have for yourself and your company.

We work through a step-by-step process in our weekly E-Class that will help you hone in on what your vision is, and then put it into words.

You should note that a corporate vision statement - once created, agreed to and perfected - should remain consistent and unchanged for several years.

Your employees, companies you align with and your customers need to believe in the company’s vision as well.

Take a look at these corporate vision statements so you can get a better understanding of what we’re talking about.

Amazon.com

Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

Dell

Dell listens to customers and delivers innovative technology and services they trust and value.

eBay

eBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay brings together millions of people every day on a local, national and international basis through an array of websites that focus on commerce, payments and communications.

Facebook

Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.

Google

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Other Vision Statement Examples:

To develop a reliable wireless network that empowers people with the freedom to travel anywhere - across the hall or across the continent - and communicate effortlessly.

To be the best quick-service restaurant chain we will provide each guest great tasting, healthful, reasonably priced fish, seafood and chicken in a fast, friendly manner on every visit.

To provide high-quality products that combine performance with value pricing, while establishing a successful relationship with our customers and our suppliers.

To be a profitable provider of high-quality software solutions and services that provide strategic value to our customers and create a company that can attract, recruit and retain smart and talented employees.

Let’s start creating your unique vision statement.

1. Start by looking at your strengths and weaknesses from the perspective of everyone who does business with you.

2. Analyze your observations, and remember that your weaknesses represent great opportunities for change and improvement, while your strengths need to be nurtured and developed.

3. Now that you’ve assessed where your business stands today, where do you want it to be? What opportunities exist?

4. Refine your statements so that they’re broad, future-oriented and use words that reflect your values, priorities and dreams.

5. Include your staff in the vision creation process and ask them for feedback.

6. Put your vision statement where everyone can see it - your staff, management, customers and vendors.

Join me at My Growth Partners to learn more about a low risk, low investment growth program that will develop the business of your dreams

As your mentor, I will be here to answer questions and provide support when you need it, so feel free to email me at andrew@mygrowthpartners.com.

Congrats for tuning in,

Andrew Hoffman

This was posted in Bdaily's Members' News section by Andrew Hoffman .