Member Article

Ooyala strengthens video analytics leadership with Ooyala IQ

Ooyala today announced Ooyala IQ, the first analytics platform to provide a 360-degree view of video performance and audience behaviour.

The platform includes multi-dimensional filtering by device, operating system, browser, country, state, DMA (for U.S.), player or traffic source, all processed in milliseconds and provided in one view.

Paul Palumbo, Accustream Research: “As viewing patterns shift in a device-deep world, video content and monetisation data is valuable currency all brands, publishers, programmers, technology platforms and agencies have in common. Unifying these data feeds through elegant and powerful console gateways provides the essential management tools needed to bridge converging digital and linear marketplaces, fashioning discrete points of intelligence into knowledge-based forecasting.“

This latest version of Ooyala’s industry-leading analytics engine maximises video monetisation across all screens through real-time, actionable insights that help providers better understand and target audiences, based on actual usage patterns.

Ooyala IQ is laser-focused on revenue optimisation. It was conceived and built from the ground up for a world where video is distributed and consumed across a wide variety of devices, reaching audiences wherever they are. Adapting to this new business environment requires much more device-specific, content-specific and ad-specific data and insights in order to run a media business efficiently and profitably. Ooyala IQ meets these needs with no configuration or custom development required, delivering a new level of predictive insights on optimal advertising, content publishing and distribution strategies.

Ooyala IQ is designed with an open framework allowing for deeper integration of many business-critical data types, whether from Ooyala or from the broader media ecosystem, that can be used to maximise performance, engagement and revenue. These include ad performance and viewability metrics as well as quality of service metrics used to gauge the overall health of video streams. These data types will be added to Ooyala IQ over the course of the year to further extend its already market-leading capabilities.

Ooyala IQ will be available to select customers within the next 30 days, and will be showcased at next week’s National Association of Broadcasters (NAB) exhibition in Las Vegas (Exhibit #SV1000). Major broadcasters and publishers around the world participating in the beta program for Ooyala IQ include Sky Sports, Media Prima, Fairfax Media, Telegraph Media Group, Telstra, Vox Media, Complex Media, Dell, Southern Cross Austereo and many more.

Ooyala Chief Executive Officer Jay Fulcher said, “As TV continues to migrate across devices, delivery and monetisation must be integrated deeply with real-time analytics. Regardless of the revenue model, business and programming decisions can now be informed by new kinds of big data analyses. Ooyala has re-imagined how video and TV analytics are collected, stored, managed and accessed, providing an unprecedented level of visibility so our customers can optimise how they run and monetise their business.”

Ooyala IQ is tightly integrated with the company’s comprehensive platform for managing, delivering and monetising video. Together with the company’s line of ad serving solutions from its Videoplaza line of business, Ooyala offers the most comprehensive and modular suite of products for operators, broadcasters and media companies looking to maximise video revenue, with the most advanced analytics for driving business insights, on a global scale.

This was posted in Bdaily's Members' News section by Ooyala .