Member Article

North East businesses given chance to shine in intriguing Heathrow ad campaign

The North East LEP has launched a competition for the region’s businesses to be part of a free six-week advertising campaign at Heathrow Airport, showcasing the North East as a great place for companies to invest, grow and prosper.

The first of six British regions to be offered free advertising space worth £500k, the North East LEP is offering local businesses the chance to be featured in the adverts that will be seen across Heathrow Airport from Monday May 18.

Companies from across the region are invited to submit images they believe best represent the North East as the place to invest, such as its businesses, workforce, leaders and representatives, innovation and skills.

The North East LEP will shortlist ten images for use in the campaign, featuring in a ten second video that will be used on digital platforms at Heathrow Airport. A final image will also be chosen to front the campaign and be used on two poster sites at Terminal 4 and 5.

Paul Woolston, Chair of the North East Local Enterprise Partnership, said: “This is a fantastic opportunity for us to demonstrate why the North East is a great place to do business.

“Heathrow Airport welcomes 22 million business travellers every year and for six weeks we have the opportunity to get our message across to them.

“For that reason it’s vital we select an image that tells the story of North East business and reflects the expertise, skills and strong economy we have in the region.”

Heathrow CEO John Holland-Kaye said: “As the UK’s only hub airport, Heathrow is our front door for global investors. I hope that by encouraging them to visit and invest in our great cities, we can help to grow and rebalance the British economy.”

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