Member Article

London fintech startup aims to help SMEs keep finances in check

Fintech start-up Ormsby Street has launched a new Insight Engine for its free online tool CreditHQ, which will now provide straightforward, actionable insight to small businesses who check the financial health of customers, suppliers and partners.

The Insight Engine launch comes as new data analysis from Ormsby Street, which is based on Old Street, has revealed that the late payments pursued within the CreditHQ platform average £6,142.

Martin Campbell, managing director, Ormsby Street said: “More than £6,000 is a sizeable amount for a business to be owed, and could well be the difference between being able to pay staff on time or hitting trouble: thriving or going out of business,

“But trying to understand complex set of data about every customer is the last thing a busy small business needs, so our new Insight Engine looks at this information and decides what’s important, suggesting how businesses can respond when dealing with different types of customer or different circumstances.”

“This means small businesses can review information quickly and understand what’s going on and what their options are, so that they can run their businesses efficiently and focus on growth.

“Because the CreditHQ platform is used by tens of thousands of small businesses, we are able to understand what works best to improve cash flow in all sorts of different circumstances and build that right back into the Insight Engine - bringing all the benefits of big data to any small business using the tool.”

The simple traffic light ratings system in CreditHQ is a simple guide that shows clearly the level of risk associated with the company in question. Users are given two different ratings, one addressing credit risk and the other payment performance.

CreditHQ also provides other useful information on a small business’ customers, including company number, trading and registered address.

A free tool, once CreditHQ users have registered they just search for the company in question (by name or company number) and are presented with all the relevant information.

Martin said: “Late invoice payment is the biggest contributor to poor business cash-flow, which in turn is a major inhibitor of business growth,

“We are addressing a significant problem for small businesses and to use data in this way, presenting the analysis in simple terms that any business can understand is an invaluable tool for any SME.”

This was posted in Bdaily's Members' News section by Ellen Forster .