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HSBC Advance: A service to support human ambition

HSBC has redesigned its Advance proposition with customer needs in mind, giving the bank a long term competitive advantage in its key retail markets.

The HSBC Advance proposition first launched in 2009 in an attempt to bring a set of disparate mass affluent banking offerings under a single, globally consistent marketing wrapper.

Following the makeover, HSBC Advance customers now have access to the bank’s Homebuyer Specials fixed rate mortgages, making the first step on the property ladder that bit easier.

HSBC Advance is more than just a bank account. Advance customers also benefit from preferential rates on a range of other products including money off ISAs, credit card offers and discounted mortgage fees.

HSBC began with the simple objective of facilitating the ambition of business to trade between east and west. Now, the bank is able to help customers from all walks of life achieve their ambitions.

HSBC’s unique shape and presence, the determination for connectivity, the belief that networks should be human not just systems and the established appreciation of humanity in all shapes and sizes means the bank is uniquely placed to not only celebrate human ambition, but offer a service that can support it.

For the Advance audience, ambition is not a selfish pursuit - their individual progress, careers, struggles and triumphs all occur in the context of their support networks.

HSBC understands that even the most individual triumphs are rarely achieved alone and it aims to support its customers in any which way it can.

This was posted in Bdaily's Members' News section by BeOn .