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Spreadshirt unveils first UK online video advertising campaign

Spreadshirt unveils its first UK online video advertising campaign and new slogan

Spread it with Spreadshirt: First collaboration with creative agency Jung von Matt/Spree

Spreadshirt has unveiled its first UK summer online video advertising campaign. The two twenty-second spots will focus on emotions and will introduce the company’s new slogan ‘Spread it with Spreadshirt’. The message: Anyone can spread and share their ideas, feelings and statements. The emotions are visualised using image sequences and text slots: SPREAD FUN, SPREAD LOVE, SPREAD MAGIC, and SPREAD ATTITUDE. The aim of the adverts is to create a distinctive brand message and to hone the company’s positioning with the new tagline playing on the brand’s name and the overall campaign concept.

Philip Rooke, CEO of Spreadshirt explains “The decision to launch our first online video advertising campaign in the UK was due to the market’s high internet usage and big and professional market for online advertising. Our recent Trend Review revealed that UK visitors to the Spreadshirt site are more likely to shop via their mobiles than their French and German counterparts. We view this campaign as an opportunity to spread the Spreadshirt word, but also to test the market and gain further insight into our UK audience”.

He continues, “Our new tagline ‘Spread it with Spreadshirt’ reflects our core objective, that is to enable our community of designers, sellers and creators to spread and sell their ideas onto merchandising. The call to action ‘Buy. Sell.’ illustrates this intention.”

The videos form part of the company’s wider pan-European advertising campaign. TV adverts have been rolling out in Germany and France this month. The spots were conceived and produced by the German creative agency Jung von Matt/Spree and shot in Barcelona in two days, at seven locations and using over 150 products. This is Jung von Matt/Spree first collaboration with the e-commerce merchandising company.

About Spreadshirt

Spreadshirt is one of the world’s leading e-commerce platforms for on-demand printing of clothing and accessories. Its customers (individuals, businesses, organisations and teams) can create, buy and sell their ideas on over 150 different products.

The business model includes four areas where sellers and customers can offer or buy a product: Create Your Own, Spreadshirt’s and other online market places, white-label online stores and Spreadshirt’s fulfilment technology. Spreadshirt’s more than 70,000 active sellers include companies such as New Castle Brown Ale, Mr. Bean or Doctors without Borders.

Spreadshirt is active in 19 markets and 12 languages and operates five production sites in Germany, Poland, the USA and Brazil. The company was founded in 2002 and, in 2014, achieved revenue of around 72 million Euros, printed about 3.3 million articles and sent them to more than 150 countries.

Yink, a large volume provider for individual textile and promotional printing is also part of the Spreadshirt family.

www.spreadshirt.co.uk

This was posted in Bdaily's Members' News section by Philip Rooke .