Member Article

Corporation Pop launches websites for CMFT

Corporation Pop has developed two new websites for Central Manchester University Hospitals NHS Foundation Trust (CMFT), showcasing its IVF and research capabilities.

A new identity and website have been created to launch a fee-paying assisted conception service at Saint Mary’s Hospital. The site is aimed at fee-paying patients, which has enabled Corporation Pop to design a site outside of NHS brand guidelines.

The logo uses mathematically generated Fermat spirals – a pattern commonly found in plants and based on the golden section. The reference to science and nature is particularly apt given the highly technical yet life giving work carried out at Saint Mary’s Hospital.

The design runs across the new website – Manchesterivf.co.uk - which acts as the shop fascia for the new services, providing an easy way for people to find information such as current pregnancy rates and treatment pathways.

Corporation Pop has also developed a website for CMFT’s Research and Innovation (R&I) Division, which aggregates content from six previous sites to provide accessible information about research across its eight hospitals and community services. The new site - research.cmft.nhs.uk - provides unified search functionality and a consistent user experience while maintaining the individual identities of each research facility.

The R&I website aims to encourage engagement from staff and the community to reinforce CMFT’s vision of being recognised internationally as leading healthcare; excelling in quality, safety, patient experience, research, innovation and teaching; dedicated to improving health and well-being for Manchester’s diverse population.

Dom Raban, Managing Director at Corporation Pop said: “Our work with CMFT demonstrates two very different approaches to design. While the R&I brief required adherence to NHS guidelines, we could be more creative with Saint Mary’s as it had to compete with commercial IVF services and therefore look very different to a typical NHS site.

“The common thread is that both solutions are clean and contemporary with clear navigation. They have been optimised for a superior user experience as well as easy access across a range of devices.”

Sam Evans, Directorate Manager for Gynaecology at CMFT said: “We’re delighted with what Corporation Pop has delivered. The new website will make it easy for people to understand and access our range of fee-paying services.”

Corporation Pop won the web design work through two separate pitches and competitive quotation exercises at the end of 2014.

This was posted in Bdaily's Members' News section by Corporation Pop .