Member Article

Chelsea Football Club partners with global airline

Chelsea Football Club has signed a new, three-year partnership agreement with Delta Air Lines, making Delta the club’s Official Global Airline Partner and the second commercial partnership announced by the club this week.

The Premier League Champions originally joined forces with Delta in 2012 and have since worked to bring Delta’s 170 million annual passengers closer to the club.

Moreover, Chelsea players have joined Delta customers and employees in numerous events around the world showcasing Delta’s products and services.

Delta flies to 335 destinations across six continents, and alongside partner Virgin Atlantic, operates up to 39 flights a day from the UK to North America.

The renewal of Chelsea’s partnership with Delta follows the announcement of Chelsea’s record breaking new official shirt partnership with Yokohama Tyres announced in February.

Chelsea Managing Director Christian Purslow told the club’s official website: ‘We are delighted to be entering into a new phase of our partnership with Delta Air Lines, the world’s biggest airline.

“Rated by Fortune magazine as one of the world’s most admired companies Delta Air Lines has the profile, reach and reputation which fit perfectly with our strategy of partnering with a small group of world-class companies.

‘Over the next three years we look forward to Delta continuing to help us tell Chelsea’s story all over the world, particularly in their home market in America, where they are such an established and recognised presence.’

Perry Cantarutti, Delta’s Senior Vice President, Europe, Middle East and Africa, added: ’Chelsea Football Club and Delta are both winning brands and since the partnership began three years ago, both have gone from strength to strength.

‘We look forward to another three great years and to working with the club in promoting their activities in the United States.’

This summer, Delta will welcome the Chelsea team as we tour the United States, playing matches in New Jersey, Charlotte and Washington D.C.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →