Member Article

madebyzen™ Brings New Scents into Indian Market

Leading home fragrance house madebyzen™ is expanding its global distribution with its entry into the Indian market.

After a successful introduction into the territory with a positive response and strong trading, the brand has plans for listings with over 3,000 stores pan India through some of the country’s most established and respected retail names.

This is a natural progression for the brand following the company’s previous projects working alongside UK India Business Council (UKIBC) as well as the British Consulate in India as part of the UK Trade and Investment’s (UKTI) programme, which encourages British-based businesses to consider export markets.

India has been identified as a huge potential market for madebyzen™ and both the UKIBC and the UKTI have been instrumental at helping the brand indentify its target market.

Lighting incense sticks is a daily ritual of most Indian households, more so during festivals and functions. Ancient practices of Aromatherapy, Feng Shui and other natural philosophies are widely accepted by the Indian consumer who strives towards leading healthier lifestyles through regular exercise, eating healthy, going to Spas and meditating.

Most Indian households are influenced by Vastu, a science which promotes the creation of a healthy and peaceful environment through various means. Home Fragrance products are a key element in this philosophy.

The fragrance market is rapidly growing in India, driven by a burgeoning middle class- particularly from young, aspirational, professional urban Indians.

Like elsewhere, Indian consumers are looking for choice when it comes to Home Fragrance. They seek small affordable means of not only masking odours, but enhancing their living space.

madebyzen’s innovative aroma diffusers which present a unique flameless, heatless and smokeless concept of scenting have been warmly welcomed by sophisticated consumers in United Kingdom, Europe and Middle East. The brand will now be introduced to the receptive and growing Indian consumer market.

With India’s continuing love affair with strong British brands, madebyzen has a strong advantage over other International brands since the brand is already synonymous with style, quality and innovation – in keeping with the British brand reputation overseas and vitally important to Indian consumers.

madebyzen™ is already available at Hyper City, part of the Raheja Group is India’s international shopping experience with the widest range of products from around the world, and Future Retail Group which includes the HomeTown stores, the “unique one stop shop” for all home making solutions.

Other equally impressive retail names will soon be listing in the brand in India.

Dharmesh Bhayani, madebyzen™ co-founder, comments: “We are excited about developing the home fragrance sector and moving it forward within the Indian market.

“There is considerable demand and capacity to grow the madebyzen™ brand with the vast majority of homes in the territory already using fragrance products like incense sticks and traditional oil burners on a daily basis.

“However, the variety of fragrances is currently very limited to standard scents such as Rose, Lemongrass and Lavender.

“We are working on an interesting brief with the retailers and distributors to develop the range of diffusers and fragrances especially for their customers.

“There are some exciting developments, particularly in our fragrance and essential oil blends which will be completely unique and available in India for the first time.”

madebyzen™ is one of the largest home fragrance brands in the UK; best known for their luxury ultrasonic aroma diffusers and unique fragrance oil blends. The brand is wholly owned by Europium World (UK) Ltd, established in 2001. Through its portfolio of companies, Europium World has been bringing cutting-edge products to the UK and international markets including the United Arab Emirates for over a decade.

More information can be found at www.madebyzen.com.

This was posted in Bdaily's Members' News section by Zeus PR .