Beaston Clark gets creative with multiple embossed BBQ bottle

Rotherham-based Beaston Clark, the glass packaging manufacturer, has produced a brand new 250ml BBQ bottle, which comes with four unique embossed designs, for its sister company Pont Europe.

Implementing a multiple embossing concept first pioneered by Beatson Clark, Pont has added the white flint 250ml BBQ sauce bottle with standard 43mm twist-off neck finish to its general sale range.

Beaston Clark has manufactured four distinct versions of one bottle, each with its own embossed flame and BBQ logo. This, therefore, means that there will be multiple designs on the shelf so the consumer gets a surprise each time they buy their favourite sauce.

Jan-Willem Ridt from Pont Europe, said: “I like the new concept of multiple embossing and this bottle is unique: four different bottles for the same purpose but with a slightly different character.

“When both a Swedish and a Dutch customer asked for something special for barbecue sauces we took the multiple embossing idea and developed it further with the help of Beatson Clark’s in-house design team.

“The bottle is new and unique and it will appeal to the high-end, premium sauce filler market.”

Dutch food company Wijndragers, which makes mustards, sauces and dressings, has already chosen to use the multiple embossed bottle for its Big Sam’s BBQ Sauce.

Lynn Sidebottom, sales and marketing director at Beatson Clark, added: “Creative use of embossing like this can really give a product the edge.

“And as the product is based on one of Beatson Clark’s standard bottles, the mould costs and minimum volumes have been also reduced, resulting in truly unique glass packaging that is accessible by even the smaller brands.

“We were pleased to be able to work closely with Pont to create this bottle and we’re looking forward to more innovative collaborations in the future.”

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