Member Article

A comprehensive guide to engaging email template design

Email templates are one of the most common kinds of mails that are sent every day. Email template design if crafted creatively offer great results. The medium is great when it comes to informing the clients about any business event or related news. Today’s customers are technologically sound and know a bit of everything. In such a scenario, it becomes important to add each aspect after doing a proper research over the same. In lack of the proper research, the email may not become as successful as it could with well reviewed aspects.

There are a number of things that must be kept in the mind while designing any of the templates. The email template will announce the new business service or related news, which offers a reason for these designs to be unique in approach. However, following the tips listed below will also help in creating the attractive templates.

The Layout and The Format

It is recommended to keep everything within 600 pixels width while designing the email templates. The readers are not going to read the template word by word, which is why it is mandatory to compose short templates so that they can skim the content well. Forcing the readers to consider each word may appear an obstacle in the success of the email marketing campaign.

Call To Action On Priority

Since the majority of the subscribers will notice the primary part of the email, it is recommended to place the call to action button on top of the email template. The ever busy users will immediately make snap judgment whether to consider the mail. Thus, the sender has got a little time to impress the users to act immediately over the template.

Image On The Left, Text On The Right

Studies suggest that images immediately attract the users’ attention even if there is an important piece of content pasted over the template. With this in mind, put the images on the left and the content to the right so that the first thing the users notice is the content. However, the users are going to read the content only after satisfying their visual curiosity.

Stay Targeted On The Message

Email templates are basically the focused messaging channels, which means that the medium should be focused on a single topic or a maximum of 2 to 3. Trying to include too many topics on a single template results in the diluted responses. Thus, limit the message to no more than 3 different topics. This will help the subscribers to concentrate on the offerings.

Readable Typography

To provide awesome readability to the users, it is good to use large topography. Providing an exceptional user experience is one of the prime objectives that the email template senders need to achieve for successful execution of their campaigns, which is possible through readable topography. Moreover, fonts such as Arial as well as Times New Roman are ideal to be used to compose the email template.

Keep The Email Template Simple For The Readers

Simplicity easily attracts eyes, which also goes true for email templates. Sticking to the basic layout is always recommended as it has the power to bring in the clients’ attention. With a simple email template, the degree of success can easily be extended. Moreover, try to retain a higher text to image ratio because email programs look more on text rather than the images, and you will never want your email to end up in spam.

The email template design should not be sent until it is tested well. Testing is the last but an important phase after which the template gets ready for circulation. Keeping in mind the following suggestions will help in the creation of an engaging email template design.

EmailChopper (www.emailchopper.com) is known to deliver top notch email template designing and conversion services. Our skillful developers remain updated with the latest industry trends in order to deliver the lucrative results. We strive to extend the present list of the clients by providing exclusive service that could benefit them in their email campaigning strategies.

This was posted in Bdaily's Members' News section by EmailChopper .