Member Article

Jamie’s Italian appoints Milk Jnr’s & Kidsworks

Milk Jnr’s & Kidworks – the Manchester & London based agency that specialises in creating engaging kids activity packs for some of the world’s biggest companies and family brands – has been appointed by Jamie’s Italian to design, create and launch a brand new pack that will be rolled out across all 41 restaurants.

The Milk Jnr’s & Kidworks team has been briefed to create a pack that will appeal to two core age groups; three to five year olds and six to 12 year olds. The full content of the pack is currently being devised and will be fully launched in September. This will coincide with a brand new Jamie’s Italian menu.

The focus for the pack will be on fun, engagement and innovation. There will also be an educational element as well as activities that can be enjoyed both in the restaurants and at home.

Once the first pack is launched, Milk Jnr’s & Kidworks will then create other packs throughout the year including Christmas.

Zoe Telfer (pictured) – Client Services Director at Milk Jnr’s & Kidworks - said: “Jamie’s Italian has quickly become one of the UK’s favourite dining destinations. Its passion for great food and an amazing atmosphere is what makes it so special. Young customers are at its heart so we are looking forward to helping make their dining experience even more exciting.“

Ian Howe – Head of Marketing at Jamie Oliver Enterprises – added: “We obviously want our younger diners to see Jamie’s Italian as a place where they can enjoy the food they love, but we also want them to laugh and have fun. We knew the time was right to revamp what we offered them and we were impressed with how well Milk Jnr’s & Kidworks understood what we are all about.“

This was posted in Bdaily's Members' News section by ConkerPR .