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Easily Sell the Unisex product on your Online Store with this Tactics

Gender specific products grab our attention with the shades of colors, the designs or some catchy taglines they come with. To an extent businesses are successful in marketing these gender specific products.

It becomes difficult for businesses to sell unisex products, be it clothing, household appliances or any accessory or equipment as the description of the product itself can make it a gender specific if not presented appropriately keeping both the genders in mind.

While marketing a unisex product the images showcasing the product, description about the product as well as features of the product must be presented in a way which is appealing to both the genders.

Following are certain ways to present a unisex product.

A powerful and correct image:

While showcasing a product the image should not come across as if the product is meant for a specific gender, rather varieties of such images where both the genders can identify themselves with the product. If it is clothing then it can be showcased under a single category as a unisex product otherwise can be shown as different products in male and female category. The images of unisex product can feature only the product itself without any model marketing it.

Primary and Thumbnail images:

The primary image of a product must be such which will be appealing to both the genders. If the product has various color options then the primary image must be of such a color which can be preferable to both the genders. For appliances and accessories the primary image can be of the product itself without a model and the color can be of a neutral shade.

The thumbnails can vary with the color options and can be put with or without the model.

Clear description about the product:

The description for the unisex product must grab attention of both the male and female buyers. Expectation of product information will vary according to the buyer, therefore the features and description must contain a mixture which pleases both the male and the female buyer.

The word unisex should be clearly mentioned in the information page as well as in the title of the product to avoid any confusion while searching for such products. One can also opt to offer a unisex category in the filter options.

Finding the way they think:

It is very difficult to analyze why a particular product will be chosen by men or women. To analyze the same one can opt for the demographic reporting in Google Analytics which will show results even based on age groups. Or else the standard method is to randomly ask few men and women about the products and their reason to choose the same.

Orginal postied at http://heliossolutions.blog.com/easily-sell-the-unisex-product-on-your-online-store-with-this-tactics/

This was posted in Bdaily's Members' News section by Helios Solutions .