Member Article

London ad-tech startup secures £300k seed funding

A London ad-tech company is the latest technology startup to receive six-figure seed capital from Mercia Fund Management’s newest hybrid SEIS & EIS fund.

wayve, a 360 degree advertising platform, which works across all channels including mobile, desktop and digital outdoor, has received £300k seed investment.

Founded by Jamie Evans-Parker, a leading computer science and digital marketing specialist, wayve provides an “end-to-end” solution to simplify advertising in the multi-platform era.

The business is supported by ad tech heavyweights including James Booth, CEO of Scoota and the founder of Tangozebra – which was sold to DoubleClick/Google – and Stuart Colman, International VP at AudienceScience, Founder of Colman Media and former COO of Switch Concepts.

wayve provides a solution to the issues of cross-platform advertising, allowing creative advertisements to be distributed seamlessly across multiple devices and screen sizes.

The platform is already in use by a number of leading global brands including The Financial Times, Bloomberg, Business Insider and News UK.

Commenting on the investment, Jamie Evans-Parker, Founder and CEO of wayve, said:

“Mercia’s investment provides us with the opportunity to accelerate our go-to-market strategy and build our team, as the company begins to scale and branch out into the international market.

“We believe that wayve has the potential to streamline 360° advertising for creative agencies, publishers and media agencies in a way that is cost-effective, digitally enhanced and measurable in real-time.”

Joshua Levy, Investment Manager at Mercia Fund Management, commented: “I have been extremely impressed by the services offered by wayve and I am excited to see how the company will progress following Mercia’s initial seed investment.

“wayve has already proved the importance of its service offering through its impressive client roster, and I am confident that this client base will increase as brands continue to look for an efficient way of enhancing their assets and engaging with their audience.”

This was posted in Bdaily's Members' News section by Ellen Forster .