Bradford City kicks off a winning partnership

Bradford Brewery has teamed up with Just a Ball Game? to create a new partnership, which includes launching a beer named Just a Ball Game? and a safe space for LGBT sports fans on match days.

Just a Ball Game? is an organisation which promotes football and other sports among lesbian, gay men, bisexuals and transgendered people. The organisation also works to remove discrimination against these groups within football.

Along with the beer launch, a new Bradford City LGBT (lesbian, gay, bisexual, transgender) Supporters Group will officially kick-off as well.

The new fan club is endorsed by Bradford City Football Club, which already displays the banner.

David Dowse, Bradford City facilities manager, said: “Bradford City FC is delighted that Just a Ball Game? has achieved this support from the Bradford Brewery. The Club has worked closely with Just a Ball Game? since its inception and they have always provided sensible and practical support for the Club as it looks to attract LGBT fans to its home games.

“We are a Club that is open to all and Just a Ball Game? has helped Bradford City FC to ensure its fan-base is fully inclusive. We thank Bradford Brewery for their support for this venture and hope that the organisational links helps Just a Ball Game? to go from strength-to-strength.”

David Green, Leader of Bradford Council, said: “I welcome this initiative applaud the organisers in making sure that the peoples game is open and safe for all people to enjoy. It is great to see one of our new local businesses getting involved in this community initiative and supporting one of our great sporting clubs”

The beer will be a traditional English Best Bitter containing pale malt, crystal malt, wheat, caramel and chocolate malt. As well as being sold at Bradford Brewery, the beer will also be sale at Al’s Dime Bar, on North Parade.

Lindsay England, founder of JBG?, said: “Just a Ball Game? are very proud of the partnerships with both Bradford Brewery, and Al’s Dime Bar. Who, as of the 1st October will be selling a beer with our brand name on it to mark the launch of the LGBT safe space and Bradford City LGBT fan group.”

Alison of Bradford Brewery, added: “Bradford Brewery are pleased to support Just a ball Game? It is important that individuality within sport is celebrated. We are all one team.”

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