Member Article

Android App Development: Key to a Successful Business

Android is the most popular mobile platform as far as the number of users are concerned. As it is open source and is available on a wide range of devices, it has become extremely sought-after. From large mobile phone companies to the budding ones, Android is being used by all the mobile devices that conform to certain standards. With Android smartphones, Android apps are also getting widespread popularity as they enhance the usability of the device. Business have also realized the potential of Android app development and making their presence felt through it.

Taking into account the fact that Android enjoys a huge user base, the businesses want to to connect to the users in a more personalized way and offer them an unforgettable experience. There are over 1.5 million apps available on Android’s Play Store and an app needs to offer something unique to make a place for itself. A company not having a dedicated Android developer can avail Android app development service from a reliable app development firm.

The information gathered from different sources reveals that more than 75% of the internet traffic is generated by the mobile phone users. Also, the average time spent by a user on apps is higher than any other activity on the phone. It is, therefore, quite evident that Android app development is the way to go for the businesses.

A business active on the Android platform is able to reach out to the billions of Android users around the globe. The extent to which they are successful entirely depends on the quality of the app and its ability to resolve the issues of the users.

Advantages that the businesses can reap from an Android app

• An Android app extends the reach of the business and makes the business more visible
• It empowers the business to interact with the users at a personal level.
• Mcommerce Android apps work as a mobile marketplace for an e-commerce company.
• For those businesses that do not interact directly with the customers, Android apps canbe implemented to access the important data from legacy software on the go.
• Apps can be a source of additional revenue in the form of in-app purchases and advertisements.
• Users’ preferences, buying patterns can be easily studied by integrating analytic tools with the app and used for presenting the better ads to them.
• Using the feature of app notifications, the businesses can send the information to the users with new offers, updates, and other valuable data.

Final Thoughts

For an app to be different as long as appearance and performance is concerned, it must be packed with some features that are unique. These features enhance the usability of the app and offer a remarkable experience to the users. Many businesses have reaped the benefits from Android app development. An Android app, if built carefully and using a customer-centric approach, can take your business to places and help you register better sales and bring recognition to your brand.

This was posted in Bdaily's Members' News section by AppsChopper .