Manchester tour operator acquires East Midlands cycling holiday firm

Sports Tours International, an active holiday and multi-sport tour operator based in Manchester, has expanded its offering with the acquisition of a Leicester-based rival.

The deal will see cycling trip operator Freewheel Holidays trade from Sports Tours’ offices in the Walkden area of Salford.

Sports Tours’ CEO, Chris Bird, said of the acquisition: “We continue to develop our cycling offer through our core mass participation and challenge brand alongside our leisure business Wheel2Wheel Holidays.

“The addition of Freewheel Holidays will further strengthen our position as the operator of choice for all things cycling, no matter where you want to go and at what level you want to experience.”

In its last trading year, Sports Tours achieved sales of £9.2m with a pre-tax profit of £394k.

Chris continued: “Having spent the last seven years developing our business into a multi active sport and leisure provider I am delighted both with our growth and future outlook.”

In addition to its active holidays and multi-sport tours, the firm also runs a number of mass participation events in Greater Manchester, including the We Love Mcr 10k, the Tour of Tameside and the City of Salford 10k.

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