Member Article

Android Application Development: Giving Wings To Your Business

Android has been the talk of the town since its inception in the year 2008. This mobile operating system created ripples as it was introduced owing to several reasons. First that it was open source and second due to the apps that were introduced with Android. A dedicated online app store by Google where the users could download and even upload an app, made Android a more organized, affordable, and preferred operating system. Since, Google offers all the SDKs, APIs, and IDE for Android app development, making the process of development a breeze for the professionals.

Android apps are no longer just meant for entertainment. With the apps getting more advanced and intuitive, businesses are using them to provide various services to the users. Offering services through Android apps have several advantages including better interaction, easy accessibility, easy tracking, personalized experience, and many other benefits. Your business will be able to reach out to the maximum number of users if it is active on the Android platform.

There are over a billion active Android devices in the world and hence, the reach of the Android apps can be easily estimated. Especially for the e-commerce companies that wish to target the customers who do not access the websites on a laptop or desktop, Android apps are a must. Even a mobile site does not serve the purpose of catering the mobile users in the similarly effective manner as an app does.

How can an Android app spin the magic for your business?

The most crucial factor that makes a business successful is how it interacts with its users and the kind of experience it is able to offer to them. In this digital era where the users are bombarded with choices and alternatives, your company needs to offer something that others do not. Basically everything boils down to the user experience and this is where the Android app scores.

Advantages of Android apps at a glance

• It gets installed in the device and unlike a mobile site, you do not need to enter the URL to access it every time.
• Native or hybrid Android apps can access the device’s features like camera, GPS, gyroscope, etc. to enhance the user experience.
• Android is not specific to any particular phone brand and hence, its reach is extensive.
• It is extremely easy to update the users about new offers, collections, sale, discount offers, cashback offer. etc. by push notifications on Android apps.
• The users’ preferences and purchasing patterns can be tracked through Android apps and the information can be used to personalize the experience to a greater extent.

Those companies without an android app development infrastructure must not feel at loss. There are many development firms that have expertise in application development and offer their services to such companies to help them register their presence on Android. However, one should be careful and must verify the credentials of the development company before choosing the one.

This was posted in Bdaily's Members' News section by Ashni Sharma .