Member Article

Cegid answers Quiz Clothing’s omnichannel growth

Dynamic fast fashion brand, Quiz Clothing, has underpinned its omnichannel growth plans thanks to the roll out of a solution from global retail software provider, Cegid.

With a diverse global network of online and offline touchpoints, including 250 stores and concessions as well as over 50 franchise outlets, the brand sought to deliver a more connected customer experience across its channels as it looked to grow internationally.

As Quiz Clothing grew, it became clear that the legacy retail management system did not have the resources to support the business as it developed into new channels, as Haroun Saleemi, Head of Ecommerce at Quiz Clothing, explained:

“We lacked transparency and didn’t have a very efficient or scalable order management system, so it was very time consuming to fulfil web orders, which meant we were struggling to meet customer expectations, let alone grow our ecommerce offering. We needed a single solution to simplify our operations across our business model – in stores, ecommerce, concessions and franchises – and deliver to customer needs across every channel.”

Implementing its Yourcegid Retail solution, Cegid was able to address Quiz Clothing’s visibility and availability issues, reporting back in real-time to better connect its sales channels to head office. This enabled the retailer to begin adding value to its operations, fine tuning its merchandising, stock control and order management systems.

“Knowing how quickly an item is selling during the day can help us to make a decision – whether to repeat a style, cancel or hold back inventory in certain channels,” added Haroun. “Because of the sales information we now receive, we can buy better and make decisions quicker.”

Since implementing the Yourcegid Retail solution, Quiz has raised online conversion rates by 15%, with the unified view of the business leading to improvements in fulfilment accuracy, up 30%, and improved stock taking results by more than 25%.

Samir Belkhayat, UK Country Manager at Cegid, added: “Speed to market is critical for a business, such as Quiz Clothing, which operates – and is looking for growth – in the rapid paced environment that is fast fashion. A single view of stock and access to real-time data has enable Quiz to hone its operational processes and better analyse shopper insights to deliver a connected customer experience across its channels.”

Quiz Clothing now plans to roll out Cegid’s omnichannel module, building on the insights it have gained to better serve customers who shop through multiple channels, such as click-and-collect and reserve in-store.

This was posted in Bdaily's Members' News section by Samir Belkhayat .