Member Article

Ways To Get Clients At Start Of Business

The start of any business is often rocky. There are ups and downs and there are good experiences and bad experiences. However, what matters is what you have learned from it as the start of a career or a business is largely considered to be the learning stages.

One common problem often small businesses experience at the start of their lives is that how to find their first client, a client who will become their returning customer and will bring ever more customers.

Whether you a logo designer, website designer or a photographer, we will teach you how to get your first client and many more in future.

Understand Your Target Audience

The first objective for any new business is to establish their target audience, the segment of the market they aim satisfy. You need to target the market segment(s) who wants your product or service.

You can conduct surveys with questionnaires and you’ll find that the best way to do so is by doing it online. Because this is the digital age, you will find a great number of your audience on social media.

Talk To People You Already Know

It’s nice that you are letting the people in your social circle know that you’re about to launch your brand but it is even better if they can contribute in any way to will help you with your mission.

You might have some family members or friends who are already running a successful business which could benefit your own growth. They will give you pointers and tips on the kind of strategies that you must adhere to. They might also be able to introduce you to some influential people who can be helpful to your business.

Communicate With Your Audience

It’s not so much as finding and following your clients as it is trying to communicate with them. Sure surveys and monitoring have their ways, but it’s just not an organic approach if you don’t exactly listen to your client’s expectations.

The wisest thing to do here is to communicate with them. Emails usually serve as a healthy platform to receive pitches but these days Facebook, Twitter and LinkedIn are more fruitful options. You will be asked questions like what your company is about and what it specializes in over and over.

This will help you understand the needs of your clients more clearly and maintain healthier relationships with them.

Create A Professional Online Presence

Respectable clients wish to pitch their projects to those people who have maintained a convincing profile about who they are and what they do. LinkedIn is by the far the most popular way to not only establish a riveting online presence, but help get connected with other entrepreneurs and get in touch with clients.

If you are a designer or a design agency make sure to create online portfolio on Behance, Dribbble or Codepen.

Utilize The Power Of Social Crowdfunding

Because startups lack the exposure and the capital to reach their destination, they would have to commit to serious advertising tactics. In this case, we would recommend having to resort to social crowdfunding.

Crowdfunding tools like Kickstarter and Indiegogo have helped defined the successes of some of the most unique and famous products like the Oculus Rift, Pebble and the Glif.

Create a whole page that shows the kind of product that you are promoting and then share it on social media to grab the attention of investors.

Team Up With An Established Brand

What better way to reach your target than to get help from other top functioning corporations? You may be able to contribute your skills to a company who in the end can offer their services in exchange for you.

Make Use Of Craigslist

While it is true that that you can list and promote all of your services on Craigslist you can also use it to find people who are in need of those services. To freelancers, this is basically paradise at their fingertips.

This was posted in Bdaily's Members' News section by Usman Anwar .