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Day eight: FedEx festive top tips for small businesses

#8 Create the ’Ultimate’ Christmas Shopping Experience

Christmas is coming and at FedEx we want to help your business be fully prepared this festive season. FedEx customer visualplanet advices on how to provide excellent customer service.

By Vernon Spencer, founder of visualplanet…

“As a company you should always be one-step ahead of your customer, as predicting what they need or want could help boost your business, while providing an appealing service. The newest trend in engaging customer service is immediate contact – providing consumers the ability to virtually interact with your business, at any time, day or night. The introduction of instore touch screen technology, anything from an iPad to interactive displays, allows businesses to capitalise on their space while creating tailored, personalised customer experiences. This could mean allowing customers to browse your full-range of products, gain advice and further information on items, check stock levels, make purchases and arrange deliveries, and even find the perfect gift for a special someone through the creation of Christmas lists.

“By incorporating additional instore capabilities, you can speed up and ease the buying process, increasing the chance of a customer purchasing a product or service from your company rather than a competitor. This is something that can benefit a business not just at Christmas but all year round. Including an interactive space in store can also be used as a tool to manage and reduce costs during your peak periods, while allowing you to create a bespoke service improving your customer’s experience and satisfaction – all-in-all it’s a win win situation!”

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This was posted in Bdaily's Members' News section by FedEx .