Member Article

Formby Cycles Announces the Launch of New Website

Formby Cycles is proud to announce the launch of their new website. The new, easy to use and navigate online bike store is now live and will offer customers an overall more enjoyable online shopping experience.

The team at Formby Cycles teamed up with North West digital marketing agency YOMA and specialist eCommerce consultants Transaction Partnership to give the stores customers a new and enhanced online shopping experience just in time for Christmas and 2016.

The new eCommerce website, which has been completely redesigned, has a new look and design helping to improve the customer’s overall online experience when shopping online with the cycling retailer.

Whether you’re browsing for accessories, clothing and components or checking out the newest models of road, mountain and hybrid cycles, the new website now makes it simpler than ever to get a hold of the very best bikes and cycling equipment quickly and reliably.

The long-established expertise of Formby Cycles has made it a trusted name in the cycling world. In an increasingly global sales market, more investment became the sensible choice, and the brand became part of the Taskers group in 2003. Since then, millions of pounds have been funnelled into the Formby Cycles brand to allow it to move to its new superstore premises and become one of the UK’s leading cycle specialists. The newly developed website is the latest step in this progression.

The new site is just the latest of a series of improvements and investments designed to offer Formby Cycles customers the very best service. From the level of expert advice available to the range of products and unbeatable financing possibilities, Formby Cycles is now a one-stop cycle shop.

The new online store is great way to select and buy a BMX, hybrid, mountain or road bike, as well as all the clothing and products you need to get biking. Customers can rest assured that the same attention to customer satisfaction they have become accustomed to in-store is now available at the click of a button.

As a market leader in quality bike sales, it remains as important than ever that every bike which leaves the store has been designed and built to the highest possible manufacturing and safety standards. For this reason, Formby Cycles only stock trusted brands which customers recognise as reliable and desirable.

Phil Harvey, Management at Formby Cycles said “As a family-run business, we recognise that progress is always needed. As a leading player in the cycles market, we hope that the launch of our new online store will show our customers that we are committed to deliver the very best services and products at the best possible prices. By reaching out to a larger UK audience, we are ensuring that the passion, expertise and dedication which have been built up over the last 50 years do not go to waste.

Ian Fredson, commercial director at YOMA added: “Our creative, technical and integration teams worked collectively with Formby Cycles to successfully deliver a website that portrayed the business’s vision and ambition for the future.”

Visit the new website at http://www.formbycycles.co.uk

This was posted in Bdaily's Members' News section by Phil Harvey .