Boohoo.com sees UK revenue hit £49.7m

Boohoo.com, the online fashion retailer, has reported seeing a sharp increase in customer numbers and revenue in the months leading up to Christmas.

In the four months to December 31, the Manchester-headquartered firm saw its UK revenue leap by 45% to hit £49.7m, while its European business grew by 33% at £8.6m and revenues from the rest of the world rose by 52%, reaching £15.4m.

Mahmud Kamani and Carol Kane, the joint CEOs of Boohoo.com, said in a statement: “Trading in the four months to 31 December 2015 has been very encouraging across all regions, with overall revenue growth of 45% (49% CER).

“Our investments in the customer proposition have resulted in higher conversion rates, increased order frequency and lower customer acquisition costs.”

They added: “Operational successes include the new warehouse extension entering into full service, giving us the capacity required for business expansion, and the new UK app, which has improved the overall shopping experience.”

Elsewhere, the company saw its active customer number hit 3.9m in December, a year-on-year increase of 33%.

Mahmud and Carol continued: “We remain confident of trading in the remaining two months of the financial year and now expect revenue growth for the full year to be marginally above previous guidance of 30% to 35%.

“We are trading in line with current market expectations for EBITDA as we continue to invest in driving growth and building market share across our key markets.”

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