Member Article

Dakota Digital Secures New Head of Digital & Strategy

UK boutique digital media agency and PR/content specialists, Dakota Digital have announced the appointment of digital marketing and online strategy guru, Chris Woods as their new Head of Digital and Strategy for 2016.

Chris is the product of over 10 years of digital marketing strategy and leadership experience in some of the world’s largest media organisations including WPP and Omnicom Group. Carrying with this experience a proven track record across an impressive range of industry verticals from FMCG and mass retail to Automotive and Luxury. Working with international market leading clients the likes of Unilever, Jaguar Land Rover, HSBC, SDG Group and iconic luxury timepiece brand Rolex.

“We met Chris at an event for one of our existing clients, Leisure Industry Week back in September where he gave a fantastic keynote speech, Understanding Modern Day Online Consumer Behaviour. We began working together on some of our specialist marketing content and strategy pieces and we just knew we had found an ideal fit for our agency. Luckily Chris felt the same way and we’re going in to 2016 after a few months already working together. We’re extremely excited with how we’re developing our offering for the year ahead.” Rebecca Appleton - Dakota Digital (Managing Director).

Dakota Digital is rapidly becoming a force to be reckoned with in the digital and PR industry. It has won several big accounts over the last 12 months including numerous commissions from Johnson & Johnson brands, Listerine, Johnson’s Baby Shampoo, Neutrogena, Compeed, Splenda and Aveeno as well as winning Wordtracker, BodyPower and LIW campaigns. It blends together all the services you’d expect from a digital marketing agency with a very developed specialism in PR and online content. This expertise covers production and strategic planning, both of which diversifies and deepens the agencies offering. The agency itself is the brainchild of the company’s managing director and Online Journalist of the Year award winner, Rebecca Appleton. Rebecca founded the business a little over four years ago on the back of her role as the head of SEO and content at her former agency.

“Dakota Digital specialises in a niche that’s hard to find adequate support for in most agencies in the UK. They offer this second to none service and experience while also delivering everything else you would expect from a quality digital marketing agency. It’s heavily underestimated the role that content plays in the modern day digital marketing mix. Millennial consumers are profoundly influenced by the content they discover online, not just ads but in depth longer form content that resonates with them as a consumer group. With the power of traffic generation via social media platforms, not to mention it being one of the absolute foundations for powering organic search performance, quality unique digital content is a key part of any digital marketing strategy.

I’m proud and excited to be working with Dakota and their incredible team, it’s been a very compelling first couple of months working together and it’s going to be a very exciting new year.“ Chris Woods – Dakota Digital (Head of Digital).

To find out more visit www.dakotadigital.co.uk

This was posted in Bdaily's Members' News section by Rebecca Appleton .