Member Article

Mobile A/B Testing Pitfalls to Avoid for Developers

Being an avid app development company, do you know how effective is your landing page? For a mobile app development company, who is focussed on their results, one of the effective ways of getting high-end results is to do a complete A/B testing strategy. A/B testing involves wisely noticing imperceptible changes that occurs while performing user testing.

Let’s take an example – the application’s landing page requires the changed text or even changed text colour - to enable better user engagement.

By leveraging A/B testing tool, researchers and developers can easily make test-centric decisions for products. In recent years, A/B testing is growing exponentially. Though, for mobile app developers, A/B testing has earned a new phase of life. Currently, testing is earning popularity because it enables developer or mobile app marketers easily analyse and understand various facets of users’ behaviour by leveraging ground-breaking tool i.e. Google App Analytics. Moreover, A/B testing also comes up with a lot of challenges. Let’s take a look on a few challenges that every marketer should avoid:

1. Unable to track metrics properly

While you make changes in the content be careful as inappropriate changes may lead to decrease of conversions and clicks. Additionally, you need to track the metrics properly to know the right reasons of changes. However, if you are tracking too many metrics, it may also result into misleading you with you with right and positive results. While tracking, consider the core metrics wisely to determine if your test can prove to be success or failure.

2. Ignoring user’s requirements

For making your testing successful, always do the right math to calculate the user’s requirements wisely. And, do a proper evaluation of number of users needed for your test. For rightly assessing your user’s requirements, define the period of A/B testing. Time evaluation will help you in designing the variants of testing.

3. Early- stopping of the test

In a bid to deliver the project early, many developers and publishers stop the testing too early. One of the biggest drawbacks of stopping the test early is that they can result into inappropriate and incomplete results. And, this happens because, in a short duration, you may miss the required test pools, which in turn, may result into in-accurate and in-appropriate result.

4. Considering all the users to be same

One of the biggest mistakes that most of the companies does is while doing A/B testing every user is same. But since all users are not same, so you need to create various versions of tests. Hence, to perform the better A/B testing, you need dive deeper to get much better insights. So, use segmentation and user targeting is recommended.

The above mentioned mobile app testing missteps are four thoughtful and common testing pitfalls that almost every developer does. But the good news is that, once they are identified, they become easy to elude. And, if you are a proficient tester and want to deliver bug-free product, then A/B testing tool will be great use, if you avoid the above mentioned challenges. So learn more effective ways to use the tools wisely.

This was posted in Bdaily's Members' News section by AppInventiv Technologies .