Member Article

Tesco finest launch Valentine’s Day meal shot by Parker Williams

Brand design agency Parker Williams has created Valentine’s Day packaging for Tesco’s finest range of A La Carte Ready Meals. The range was available in the lead-up to Valentine’s Day, consisting of a three-course meal and a choice of prosecco, wine or chocolates.

The finest A La Carte Meal Deal, costing £20, offered customers the option between different mains and desserts, a unique benefit not offered by any other retailers. Using a combination of transparent windows and mouth-watering photography, Parker Williams’ packaging showcased the exceptional quality of the food and value of the offer.

Parker Williams also focussed on creating a strong visual identity across the selection and promoting easy navigation by course.

Jo Saker, creative director at Parker Williams, said: “Product and packaging should always work together. With our design for Tesco’s finest Valentine’s Day ready meals we really wanted customers to see what they were buying. Working on such a stellar range of meals we couldn’t resist letting the food speak for itself.”

A Tesco representative, said: “The finest range is a crucial part of our ready meal offering, so along with providing a delicious and affordable Valentine’s day, we wanted the packaging to be of the highest quality too.”

This was posted in Bdaily's Members' News section by Alex Sampson .