Bearfaced Groceries calls on former Liberty X star to help with national expansion

Manchester-based Bearfaced Groceries, the independent online grocery retailer, has rolled out its service to all UK consumers, following a successful North West pilot launch last year.

Headquartered in Trafford Park, Greater Manchester, Bearfaced Groceries provides customers with an online portal for fresh fruit, vegetables, meat, fish and alcohol to be delivered to their homes using a ‘buy-to-order’ strategy.

This means that stock leaves for the customer on the same day that it arrives from the producer.

Bearfaced Groceries has now teamed up with television presenter and former Liberty X star Michelle Heaton and medicinal chef Dale Pinnock for its national rollout.

Philip Edge, managing director of Bearfaced Groceries, joined former school friends Barry Hymanson and Adrian Sullivan to start Bearfaced Groceries.

Philip said: “Bearfaced is about giving consumers a choice. We’re providing fresh, restaurant-quality ingredients to time-poor, nutrient-craving food lovers who are fed up with the status quo.

“We really believe that Bearfaced Groceries is going to lead the way for consumers to change their shopping habits and the response from North West residents has been encouraging so far. It sounds like we’re what people have been waiting for, particularly local office workers, as we deliver products in temperature-controlled boxes, meaning there’s no need to rush home to store certain items.

“We’re ecstatic to be able to roll the service out to the rest of the country and are looking forward to supporting people who want to overhaul their eating habits.”

Bearfaced Groceries’ national launch hopes that Michelle and Dale will encourage people to forget fad diets and focus on honest, good-quality food.

Dale commented: “It’s wonderful to see a grocery retailer that celebrates healthy produce from local suppliers. Nutritional information in supermarkets can be very misleading – Bearfaced gives people an opportunity to make informed decisions and educate themselves on the benefits of real, natural food.”

Michelle added: “As a mother, eating healthily as a family is extremely important to me and being able to order from a service like Bearfaced can make all the difference – most people are time-poor these days and knowing I can come home and use fresh, high-quality ingredients is fantastic.

“I think consumers have been waiting for a service like this and I’m thrilled to be part of it.”

In addition to supplying direct to consumers, Bearfaced is seeking to supply other businesses with a healthy, balanced diet.

Bearfaced is also working with UK suppliers including Crewe-based Joseph Heler Cheese, which was one of Bearfaced’s first suppliers.

George Heler, head of the family-run business, said: “Bearfaced makes perfect sense – the business puts us directly in touch with people that really care about food. It’s very much in line with our mission of getting our products from farm to fork as efficiently as possible.”

The company also works alongside producers such as Neve Fleetwood, Creamline Dairies, Morning Foods, Hammonds of Knutsford, and Longley Farm, as well as smaller farmers and grocers, and is currently looking to expand its range of UK-based suppliers.

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