Member Article

Game-changing Technology Trends in the Tradeshow Industry

Engagement is a key buzzword when designing marketing strategies for trade show events. Technology features have become a major part of trade-show displays for innovative exhibitors, helping to enhance recognition for brands, products, and companies. To help determine the best marketing investments for your next show, we created a list detailing seven of the top tech trends that are becoming trade-show industry standards!

Effective marketing has become imperative for success in any industry today and what is foremost is engagement as it comes to designing marketing strategies. Technology features are a crucial aspect of trade-show displays when it comes to innovative exhibitors and it helps in building recognition for brands, products and companies.

Here we present a list telling all about the top tech trends that are becoming trade-show industry standards:

Mobile Apps

A tradeshow has short time frame thus it’s essential to make the most of it and the innovations in mobile apps enable exhibitors to Geo-locate attendees and track consumer behaviors. Applications are useful in sending targeted notifications based on the location of a smart device and it instantly alerts an attendee that your booth is in the nearby. Even the little usage of smartphone makes mobile applications a smart trade-show marketing investment considering the impressions are really high.

Event Software Programs

Face-to-face marketing and lead generation are two crucial aspects of trade-show events, however planning and execution are again vital for success and ROI. Event software, like etouches’ platform presents full project management, from booth design and managing mobile app functions. Through the planning process, event software is able to streamline communication and offer an optimal timeline for project managers to keep the team on track. At the same time data analysis takes place on a wider scale with the help of targeted software programs.

Touch

At exhibitions we usually see one-on-one engagement, however touch technology creates more ways to help visitors. Undoubtedly, a life without smartphone is nearly impossible. It was in 2007 that the iPhone was first introduced and then came in iPads and touch monitors that create highly effective engagement tools. Then there are customized presentations delivered to specific users, based on data input and answers to inquiries. However, now the businesses that need to market to multiple niches at the same event can again a lot from this tech resource.

Social Media

Well, the hashtag is still there and tools like Twitter and Instagram are useful in promoting brand recognition before and after a trade-show as well as in the middle of it. A TweetWall or InstaWall is a projected feed of a certain location, hashtag, event account or company account that’s constantly updating. Social media comes up with up-to-date news and rapid communication to an entire social. Certainly it’s beneficial for marketers as it helps in capitalizing on the instant exposure. An hired social media manager uses a TweetWall at its most making the trade-show booth the place to be and the place to post.

Digital Signage

In case you do not include social media, touch screens and apps in your trade show plans and try to integrate digital signage. Though the technology isn’t new but is quite common owing to the versatility it offers. For instance an LCD monitor can replace expensive and wasteful brochures noting the one-time purchase will be there for years. Similarly content can adapt from show to show and the time frame needed to make new content is minimal as compared to printed material.

Phone Charging Stations

Well as the posting occur, it’s going to leave your booth visitors with drained batteries, however the instant solution to it is phone charging stations. Companies, like GoCharge, rent out numerous of charging stations that fit your booth space and design. It’s greatly helpful for the event-goers if their smartphone has a remaining battery life percentage in the single digits. You can easily customize trade-show displays with graphics thus paving way for another branding opportunity.

Wearables

A lot like a boon for fitness and data lovers, wearable technology offers pioneering trade-show solution to time-consuming information collection making great use of the ever present nametag/lanyard combo.

As we conclude, it won’t be wrong to say that there has been revival in the trade-show industry lately, growing by 4% each year and $25 billion is spent on displays and exhibitions in 2014. Even though trade-shows are not something new but trade-show marketers are advised to adapt to the technology that influences our society in order to engage a new, tech-driven generation. As you apply trade show trends, it will not only enhance visitor experience but also improve the efficiency and effectiveness of marketing plans.

This was posted in Bdaily's Members' News section by Octal Info Solution Limited .