Manchester United sign three-year deal with Gulf Oil

Manchester United have signed a deal with Gulf Oil International to make the firm their first official global lubricant oil and fuel retail partner.

As part of the three-year partnership, Gulf Oil’s orange disc logo will feature on United’s digital perimeter boards during Premier League, League Cup and FA Cup games played at Old Trafford.

Gulf Oil, which is part of London-headquartered conglomerate Hinduja Group, will use the agreement to engage MUFC’s 325m-strong fanbase in Asia – one of the company’s major areas of focus.

United’s group managing director, Richard Arnold, said: “While both Manchester United and Gulf have evolved and adapted since their foundation more than 100 years ago, neither has forgotten its roots.

“Gulf always seeks to demonstrate its core values of quality, endurance and passion, which are principles that are also held by the club.”

He continued: “Gulf Oil International already has significant experience in sport and we are looking forward to working with them to expand that into football.”

“Through this partnership we will further our commitment to reach our fans around the world, especially in Asia.”

Gulf Oil currently operates petrol stations in 22 countries worldwide.

The firm’s vice president, Frank Rutten, commented: “Gulf is regarded as an iconic brand in motorsport circles, but this is a truly exciting opportunity for Gulf to expand beyond our motorsport sponsorships and to stand on the global stage - showing the ambition and growth aspirations of the brand.

“This partnership with Manchester United, surely the world’s greatest football name, brings together two brands with incredible heritage, a pride in performance excellence and the ability to listen to the wishes of their customers – the fans in the case of Manchester United - and turn this into action.”

Frank added: “We are extremely excited about the prospect of moving forward together.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →