CH1ChesterBID launches new digital platform to showcase city’s businesses

CH1ChesterBID has announced the launch of ShopinChester.com, a new website designed to showcase the city’s shops and restaurants.

The BID hopes to boost footfall levels for the businesses operating in the city centre by providing visitors with a single source for information such as location, opening hours and current offers.

Julie Charlton, CH1ChesterBID’s marketing manager, said: “More and more day trippers and city break visitors are doing their research online before committing to a trip, so we’re determined to make discovering the unique and wide-ranging shopping offer in our city as easy as possible for them.

“This new site brings all of the key information about Chester city centre businesses together under one roof for the very first time.”

She added: “It’s a comprehensive directory that will make it even easier for tourists – as well as local people – to uncover all the fantastic options there are to shop, dine and play right here in Chester.”

Speaking further, Julie said that while the BID has already got close to 300 local businesses to sign up to the website, it intends to boost the number further in the coming months.

The platform has been built within the VisitChester.com website, which is managed by the county’s Marketing Cheshire agency.

Alison Duckworth, Marketing Cheshire’s director of tourism, said she hopes the new information platform will attract more people to the city.

She commented: “We have a world-class heritage city in Chester, one with global appeal, so it’s important we do all we can to entice people to spend more time and money here.

“Digital channels are playing an increasingly important role in visitor decision-making, which is why the ShopinChester.com website is a really positive move for the city. We’re delighted to have played our part.”

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