QPR agree new multi-million pound kit deal

Queens Park Rangers FC have signed a new multi-year kit partnership with athletic apparel firm Dryworld.

The club agreed a multi-million pound 10-year sponsorship deal with the Canadian company, which will replace Nike as their kit supplier from the 2016/17 season.

According to a report on the club’s website Euan Inglis, the commercial director at QPR, said: “We are delighted to partner with Dryworld.

“This is a new and exciting partnership for both ourselves and Dryworld and we’re really looking forward to working alongside their team over the coming years.”

He continued: “The financial aspects of any commercial partnership are obviously important, but the priority for the club with this particular agreement was to have complete autonomy over our kits, so that we could ensure bespoke designs, which meet the core principles that we know are of paramount importance to our supporters.”

The Dryworld kits are due to be revealed in June.

Discussing the new design, CEO Lee Hoos commented: “The kits for next season are fantastic and we’re very confident the fans will be happy with them.

“We’re fully aware of what the fans want.”

QPR is not the only club to team up with Dryworld in recent months, as the brand has also signed new deals with Brazilian sides Atlético Mineiro, Goias and Fluminense.

The director of global operations at Dryworld, Craig Stewart, said: “When we identified potential partnerships, QPR stood out because of the core values and principles it imbues, whilst sharing in both the on-field and off-field ambitions that we as a brand wish to support.

“We look forward to supporting the club’s on-field performance with our groundbreaking and pioneering technologies in the years ahead.”

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