Member Article

Significance of Responsive web design for B2B websites

Mobile web surfing activities are a new trend for the B2B business still most of B2B websites don’t make any efforts for people using Tablet PCs or mobile devices. Also the traffic from mobile phones and Tablet PCs is way lower as compared to the B2C site. Having surveyed all the B2B websites, I can tell that all these websites have occupied around 8-15% of traffic from mobile devices.

Now even though the percentage is not high still it signifies opportunity bringing search traffic – web page optimized for your mobile phone is certain to do well in mobile search. Now only 8-15% of traffic comes from mobile web page asking for a separate mobile phone that is certainly not a smart investment. However, using responsive web design is a right way of optimizing the equipment that is quite helpful in winning the visit to mobile search. With the help of responsive web design a site can easily be developed while the server sends the same HTML to all devices with CSS changing the page’s appearance on the screen in varying sizes. As a site is accesses from a laptop or desktop computer, the users easily gets full view of the entire site.

As the display size for cell phones or Tablet gets smaller, it has become quite easier to see and to use. This way you offer good user experience working on all the devices not changing the URL or HTML code. Here get to know more how you can develop a Responsive website:

Responsive web design benefits for SEO

Switching to design Responsive is helpful in attracting the ones looking from mobile devices. Quality of the site certainly affects the Google ranking. Now in case you use a search engine to find a site through mobile search, however the site is not optimized in regard of mobile devices, then you are required to increase bounce rate, hence Google is less likely to rank that site for mobile phones. Now you must know that as you land in a web page from your phone and it doesn’t work well, then you are required to scroll up scroll down many a times in order to create a good user experience.

Now it’s vital that the site responsive responds better for SEO as compared to the mobile site. Often a decline affects the mobile web vs. web design responsive and many developers this is when many developers tend to put the mobile versions on subdomains, which is certainly not appreciated. Now in case you aim to follow the mobile site, then it’s better you put it in a folder instead of an extra domain names to the jurisdiction of the web page transmitted well for both versions of the site.

The mobile sites can be optimized separately from the main site, whereas a responsive site gets optimized on all search equipment. Now this is vital for the designed responsive owing to optimized mobile site requiring large investments that may fail to get value to the site like reduced traffic or tablets.

Optimized conversion benefits of Responsive web design

After benefit search and the efficiency to use, Responsive web design is certainly to impact the conversion rates from mobile phone users. Now in case a web page fail to work on mobile devices to tablet computer, then it’s certain that the user will fail to convert.

It’s necessary that the users work harder in order to complete a version and then again a responsive site can also be optimized for converting such as mobile web page. With responsive you get a lot of flexibility as you switch the display screen size and this enabled the web developer to control the conversion factors shown on the mobile phone and tablet.

The best thing about using heatmapping (analysis tool) and advanced A/B testing software like Clicktale and Optimizely is that segment users by various mobile phones can be used. This enables you have a clear picture in case the user interacts with the design of responsive allowing A/B testing (A/B Test) for the user.

The conclusion

Even though the optimized mobile web page segmentation for B2B seems to be small still it plays a significant role.

This was posted in Bdaily's Members' News section by Octal Info Solution Limited .