Member Article

Dakota Digital PR Retained for Cannes Fashion Festival

The East Midland’s hybrid PR and digital agency, Dakota Digital has retained one of its most glamorous assignments for a second year with a continuing commission for the Cannes Fashion Festival.

Coinciding with the Cannes Film Festival, the Fashion Festival will run from the 18 – 20 May, 2016 and promises to be a star-studded affair bringing together exceptional international fashion designers and the hottest emerging talent. This year’s event will feature jaw-dropping runway shows, a champagne reception and black tie gala dinner and closing ceremony.

Dakota Digital was appointed to handle traditional and digital public relations in the run up to the inaugural event last spring, resulting in media coverage by fashion’s elite – Vogue, the New York Times, Elle, Harper’s Bazaar, Marie Claire and Style.com among others. As well as high profile press coverage, the 2015 Cannes Fashion Festival event also attracted high profile fans, with celebrities such as footballer Lionel Messi, DJ and producer, Steve Aoki, Moto GP World Champion, Marc Marquez, and world renowned sculptor and artist, Lorenzo Quinn all supporting the Cannes Fashion Festival Charity.

Dakota Digital managing director, Rebecca Appleton said, “The Cannes Fashion Festival is a truly glamorous affair with beautiful clothes, the hottest new talent and beautiful events coming together in a totally unique celebration of haute couture and ready to wear apparel. Our first PR campaign generated amazing results and incredible press coverage and we’re delighted to have been appointed for a second year.”

Star and OK! Magazines USA are official media sponsors of the 2016 event.

Find out more about the 2016 Cannes Fashion Festival at cannesfashionfestival.com.

See the 2015 case study and find out more about Dakota Digital at www.dakotadigital.co.uk

About Dakota Digital

Welcome to a digital agency that is redefining the concept of online communications. Powerful, headline-grabbing content creation including word perfect online PR, targeted international media distribution, savvy social postings, compelling web copy and engaging email marketing. You’ve seen our work in every major news influencer. Now be a part of the story.

This was posted in Bdaily's Members' News section by Rebecca Appleton .