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New green tech startup Bulb aims to take on ‘Big Six’ energy suppliers

Two entrepreneurs are hoping to shake up the UK’s energy market with their new green tech energy startup Bulb.

The brainchild of founders Hayden Wood and Amit Gudka, the London-based firm is hoping to provide consumers with an alternative to the ‘Big Six’ energy companies, thanks to its focus on renewable energy and tech.

Launching today (Monday) after a successful beta trial, the firm is aiming to attract customers who have grown disillusioned with price hikes and customer service woes from the likes of British Gas and npower.

Drawing energy from across the grid, the startup has focused its offering on one single tariff in an attempt to draw in consumers confused by the multiple tariffs offered by competitors, which it claims is, on average, 20% cheaper than common standard tariffs.

Hayden Wood, one of Bulb’s co-founders, hopes the startup’s lean operations and online community-focused customer service, can undermine the prevailing idea that renewable energy is expensive.

He said: “We believe people deserve a choice of energy that is reliable, affordable and renewable. Too many people still think of green energy as a ‘luxury’ and don’t trust their energy suppliers to provide high quality reliable service.

Here at Bulb, we believe renewable energy should be affordable for every UK household. Thankfully this is now entirely possible thanks to advances in technology and renewable production.“

Due to the way the UK’s electricity and gas is generated and stored, renewable energy providers cannot guarantee that the energy used by customers is from entirely renewable source.

However, to combat this, Bulb claim to match energy use by customers with the creation of a comparable amount of energy from a renewable source.

The hegemony of the UK’s major gas and electricity suppliers has been shaken in recent years due to a number of pricing scandals, culminating in March’s ruling by the Competitions and Markets Authority (CMA) that consumers are being gouged to the tune of £1.7bn per year.

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