Member Article

Making the cut: secrets of the salon industry

The hair and beauty industry is one that is surrounded in glamour and glitz. But behind the scenes, salons are full of passionate hard working individuals. With only the very highest echelons of stylists receiving high paying wage packets, hair styling is more of a labour of love, rather than a pursuit for money. With such a saturation of NVQ trained workers, getting into the business can be harder than you think: especially if you’re wanting to join a salon which sets trends rather than following them. But Gary Russell, Creative Director of leading luxury salon brand The Chapel has had a highly successful career in the industry: working with some of the biggest international names, from Charles Worthington to L’Oreal. So, for anyone aspiring to become a senior stylist, or even open their own salon, here are his trade secrets to how he made it in the salon industry.

The perfect application

Being in the industry for several years, Gary has been through his fair share of interviews. But, before even applying it’s essential to do your research, and apply for salons that you really want to work in. “Taking the time to look at the salons ethos and environment is key. Passion and knowledge of the salon will shine through, making you stand out from others who may have not taken the time to really find out what the salon is about, and the sort of services they offer.”, is a key way of ensuring an interviewer will swing in your favour. Another great way to make yourself stand out is by entering an interview with a great portfolio of images. Showing them your expertise is crucial to making the cut: if you have created beautiful balayage or an on trend cut, images are the easiest way to communicate this.

Promoting yourself

To earn a promotion you, by nature, have to go above and beyond your role. For Gary this meant thinking about ways you can make your salon’s service better, set yourself goals of new techniques you want to master, and always keeping up to date with the latest trends. “Constantly stay ahead of the curve and look into what other competitors might be offering: how can you expand on their work? It is also key to document all of your hard work. Always take photos where you can, encourage your clients to leave reviews, and build relationships with them that will make you invaluable.”, detailed Gary of his past route to success. Word of mouth in the strongest form of promotion in the salon world, so networking is key. Be a ‘yes’ person, attending as many events as possible and even offering your services for a reduced rate, if the credibility is worth the risk. Like a piece of art, a hairstyle can only make an impact if it is showcased, so you must ensure that you publicise your own work.

Get inspired

As an innovator Gary has always looked outside the hair industry, to iconic fashion designers such as Vivienne Westwood and Alexander McQueen, to find inspiration. “As they use the finest fabrics then cut the material to fit the body elegantly and imaginatively, so I cut and colour hair to create unique, personal styles that harmonise and compliment each natural face and body shape,” he explains. Also use your colleagues for inspiration. Collaborating with your peers can give you a whole new perspective on a current colours or trends, creating new ways to style and create hair masterpieces.

Making your passion your career can be a reality: Gary’s achieved it, and you can too with the right commitment and drive.

This was posted in Bdaily's Members' News section by Amy Shaw .