Member Article

Business sponsors on grid for rising sports star

North East businesses are lining up on the grid to support the region’s young British Formula Kart Stars champion.

In pole position is Pulman Fleet part of the expanding regional motors group Pulman – the latest organisation to sponsor and support rising Tyneside motorsport star Joseph Taylor.

Local businesses are recognising the emerging talent of 11-year-old Newcastle-born Joseph who recently met his racing hero Lewis Hamilton to be officially recognised for winning the 2015 Formula Kart Stars – Cadet series and also have a tour of the Formula One Mercedes team factory.

Joseph, 11, from Ryton, hopes to emulate Lewis Hamilton’s success - although recognises he has much still to learn and achieve. This year he aims to build on last season’s success – when he also finished 4th in the Little Green Man racing series and 6th in the Super One British Championship.

Lewis Hamilton won the same karting championship as Joseph back in 1995, and at the same age, 10. Lewis went on, breaking many milestones, to become one of the youngest F1 champions at the age of 23.

Just as in F1, sponsors are an important part of building and maintaining success for all young racers, helping motorsport talent develop by supporting the running costs to compete in championships that run across the UK. All eyes in the UK motorsport community are on Joseph this year as he again competes in the Little Green Man and Super One championships, staying with internationally recognised Fusion Motorsport, running their Synergy kart for his last year in the Cadet class.

His mother Lianne Taylor said: “We’re delighted Pulman Fleet have seen the talent in Joseph and have been prepared to provide valuable support. On the racing track the results are down to Joseph but he recognises there’s a big support team behind him. That team, which includes the sponsors, makes racing possible and allows young drivers to develop.”

Paul Adams, Group Fleet Manager of Pulman Fleet, said: “We’re proud to sponsor a rising motorsport champion like Joseph. As a Volkswagen, SEAT and SKODA retailer, we’re keen to support a talented local racer, pitting himself against others in a high performance, sporting sector we understand.”

Pulman Fleet supplies more than 2000 Volkswagen, SEAT and SKODA vehicles to blue chip corporate and small businesses throughout the UK. Its parent company, the privately owned Pulman Group, recently opened a £2m bespoke SKODA showroom at Belmont Business Park, Durham. Visit www.pulmangroup.co.uk for more details.

Other business organisations that are supporting Joseph include: Newcastle-based restaurant group, 21 Hospitality Group; insurance broker, BSIS; video production company, In-House Films; embroidery and sewing threads specialist Madeira; and business PR consultancy, MHW PR.

This was posted in Bdaily's Members' News section by Joseph Taylor .