Member Article

Pets at Home streamlines its promotions management

Specialist pet shop retailer Pets at Home has decided to streamline its promotions management processes by deploying SAP’s Promotions Management for Retail (PMR) software. The project will be delivered by specialist SAP partner retailsolutions UK.

The new promotions management solution will enable Pets at Home to consistently manage promotional activity across all channels by providing a single system of record along with the management of vendor funds and rebates, deals, offer management and best practice promotions execution.

PMR is underpinned by SAP’s Customer Activity Repository (CAR) powered by SAP HANA (SAP’s in memory database technology). SAP CAR will ultimately deliver a real time view of promotional activity, inventory and orders.

The new system will be integrated with Pets at Home’s current SAP ERP landscape with the implementation due for completion in June 2016.

Alan Robinson, retailsolutions UK General Manager commented “SAP’s PMR software helps retailers maximise sales by planning promotional offers and advertising to match consumer preferences. As consumers grow more sophisticated and channels and vendor contracts proliferate, automated planning of promotions and advertising campaigns becomes essential to maintaining a competitive edge. SAP solutions integrate merchandising and marketing users on a common platform for managing pricing and content holistically. Benefits include a reduction of the manual workload, tighter channel and vendor management, and increased collaboration. Promotion and advertising planning raises customer loyalty and satisfaction levels, ultimately boosting sales and profitability”.

Dan Harvey, Pets at Home SAP Programme Director said: “The SAP PMR application will help Pets at Home to effectively manage our promotional activity across our store, web, grooming and veterinary practice channels. Our current processes are manual and have evolved over time. SAP PMR will enable us to drive promotional best practice into our business.”

Dan continued “We selected retailsolutions for this project due to their unique skillset around SAP Retail project delivery. In addition we will continue to work with retailsolutions to ensure our SAP Retail landscape continues to run to a consistently high service level for our business.”

This was posted in Bdaily's Members' News section by Reporter .