Member Article

UBL Partners with PBF to Raise Retail Deposits

United Bank UK (UBL UK) - a leading UK challenger bank - is working with financial technology and marketing specialist PBF Solutions to raise awareness and drive uptake of its consumer financial products, including fixed-term deposit, easy access and 90-day notice accounts.

The bank first engaged with PBF Solutions in 2012 when they were hired to manage the development and launch of UBL UK Online Saver account platform with integrated identity verification. UBL UK is using PBF’s Origination Platform to create online accounts for retail customers, allowing them to apply for and manage their accounts.

Usman Kaker, Product Manager at UBL UK said: “What is particularly attractive about PBF’s offering is their unique pricing model for deposit-raising, which means that the risks and rewards of a deposit campaign are shared between us. The online channel has given us greater flexibility so we can access PBF’s services whenever we want to drive awareness and campaigns around new and existing products, and attract deposits.”

PBF is also handling promotion of the UBL UK Online Saver site through several aggregator and affiliate sites, fine-tuning the customer journey to improve click-through rates, completed applications and accounts funded.

Usman Kaker added: “PBF Solutions is very good at monitoring and identifying emerging opportunities and taking the initiative to make changes in order to take advantage of those. They are extremely knowledgeable about the market in which they operate, quick to respond to our requests, professional in their dealings with us, and proactive in their approach. We are working with PBF on other business lines as a result of their expertise in online marketing, their desire to improve the customer experience, and their fair pricing policy.”

This was posted in Bdaily's Members' News section by PBF Solutions .