Member Article

Simple Conversion Tips That All Marketers Should Know

You must have had an interesting website levitating in the cyber world but when you see people not coming to your website or rather tuning out instantly in the first visit, you find something troublesome with the conversions that really don’t happen. Now should you really do something with your marketing campaign and the way it has been running? Is it time to do something different with your targeting? Or should you rather go for something worse like pausing your SEO and even the content marketing efforts in the long run? Probably not! It is always advisable to ensure that you have spent some time in optimising your website for tracking the conversions much before you have modified your marketing campaigns.

Here are some of the website conversion tips that we have for you. Try them out, implement them and notice the difference it can make to your conversion rate:

Quick conversion tips

1. Stop taking crucial words for granted and remember that there are plenty of words like “trial” or “free” that can make or mar the conversion rate on your website.
2. Tests should be influenced by data and not opinions and keep in mind, you should never ever try to run the tests based on your desires.
3. Always try to run tests based on the likes or dislikes of your website visitors as the tests based on the opinions can often lead to the failing tests which straight away mean you are going to lose good money.
4. Colours also affect conversions on websites hence they should not be taken for granted. Each colour has a meaning and make sure that you go for the most suitable colour scheme
5. A lot of people when online prefer text over video and sometimes video over the text. You will actually have to figure out what your target audience prefers and then work accordingly.
6. There are a lot of people who like reading more and fetching more information from the webpages hence for them a short copy may not always be appealing. Even lengthy sales copies can contribute in boosting the conversion rates.
7. Never ever take your online reputation for granted, if you have not thought about it before, it’s time to start building your brand and its reputation in the market. People often prefer the known names and it does affect conversion rate on your website.
8. When it comes to conversions, it should be taken note of the fact that the macro conversions are any day better than the micro conversions. Here what matters is how many people actually buy from your website.
9. Even social proofs don’t completely guarantee the kind of conversions you always expected, so make sure that you don’t completely rely on them.
10. Don’t simply assume that if something has worked for the other company, it will positively work for you as well.
11. You need to be really creative with the techniques of conversion optimisation; learning from the competitors and your mistakes in the past can largely help.
12. Drastic changes go on to making the best conversions possible. After sometime, you will realise that the small tweaks no longer work for boosting the conversion rate on your website.
13. Make sure that you run your tests depending on the days and the factors that can affect daily traffic. The kind of conversion you expect on the weekends may not be the same as on the weekdays. Do your research well before you reach a conclusion.
14. Conversions are also about the results which are not only desirable by you but also by your customers who are keen on seeing the proofs of those results. Remember, adding the testimonials and the case studies can largely help.
15. Don’t worry much about the bounce rates on your website. It makes no sense putting in all your efforts to see a decrease in the bounce rates when you know the conversion rates on your website are going up. Hence they may not always have an impact on the overall revenue.
16. Custom experience must be focused on. Make sure that the kind of experience your customers customers get on their mobile devices while browsing your website is not meant to be the same when compared with that on the laptop.
17. Use high quality templates for your website. If you have no idea how to build a website from the scratch, you can check out sites like MotoCMS that has a wide range of web templates available.

When you opt for less, it does not always mean you had it better than the best. Even if you have created the best user experience, it may not be enough for boosting the conversion rates. Adding more steps to the overall procedure should do the needful. It is high time you need to focus on rather the bigger picture when it comes to the conversions. The effort should be to try and maximise how many of the visitors actually step in and move to the next immediate step.

Lastly, remember that you don’t really have to make people think and keep guessing on how they are supposed to navigate through your website. We intend to suggest that the navigation bars are equally important when it comes to conversion rates. Make use of powerful and appealing images and test the elements on your website from time to time. Also, keep an eye on what your competitors are doing!

This was posted in Bdaily's Members' News section by Michael Evans .