Leeds United announces “unique” sponsorship deal with Greenpeace

Leeds United has signed a new partnership with Greenpeace, which will see the global environmental organisation’s logo feature on the front of all junior replica Leeds United shirts.

The new partnership will see the Championship club highlight some of the major environmental issues currently facing the planet, with a focus on raising awareness for Greenpeace’s campaign to protect the world’s rainforests and to support Greenpeace’s campaign to protect marine life such as whales, sharks and turtles from destructive fishing, pollution and climate change.

This marks the first time Leeds United will use its junior replica shirts to promote an organisation, and the first time the Greenpeace name will appear on a football shirt.

When each replica shirt is purchased, a £5 donation will be made to the Greenpeace Environmental Trust, which will be used in a campaign to protect rainforests from Indonesia to the Amazon.

Paul Bell, Leeds United’s executive director, said: “We are delighted to have entered into this unique partnership with Greenpeace, the first time that the organisation has ever worked with a football club in this way.

“Throughout the season we will work closely with the organisation and use our marketing platforms to help Greenpeace raise awareness of some of the major environmental issues facing the planet and help highlight how we can all help to protect our environment.”

John Sauven, Greenpeace UK’s executive director, added: “We’re really excited that Leeds United Football Club have decided to team up with us to protect the world’s rainforests. An area of forest the size of a football pitch is destroyed every few seconds by loggers or other industries.

“Deforestation doesn’t just wipe out the habitats of endangered species like orangutans and tigers – it also fuels more climate change. We hope the universal language of football will help to inspire a new generation of young people to make a stand against the destruction of some of the world’s most precious environments.”

Football advertising restrictions do not allow the promotion of gaming companies on junior football shirts, therefore the logo of the Leeds’ new Official Shirt Sponsor, 32Red, will only appear on adult Leeds United shirts during the sponsorship period.

This provides Leeds with the opportunity to promote an alternative organisation on the junior replica shirts during each season of our sponsorship with 32Red.

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