Member Article

Bright start to awards season as software company scoops national accolade

Revolutionary people management software company BrightHR was last night named winner of the Best Communication Category at the 2016 Best Business Awards.

BrightHR launched its new absence management solution in November 2015 and has gone from strength to strength ever since, continuing its rapid growth and establishing itself as a fun, creative brand which puts people at the heart of its culture.

BrightHR champions fun in the workplace, and considers the idea that cutting off fun and play within the hours of 9 and 5, is making the working masses unhappy. BrightHR counters this by encouraging passion and creativity within the workplace, and this was clear from the offset, when they launched their insight-driven It Pays To Play academic report in partnership with Professor Sir Cary Cooper.

The report showed that companies who provided fun in the office - such as Xbox games, karaoke and luxury massages - were more likely to have a productive office. Additional statistics include, 79 per cent of 16-24 year old employees believe fun at work is the most important factor, with 44 per cent admitting ‘play’ at work made them work harder. However, only 14 per cent of 55-60 year-olds said they liked the concept of fun at work.

The BBAs prides itself on having a large panel of over 20 independent expert judges who select winners according to strict criteria for each category and sector.

Commenting on BrightHR’s award win, the Chairman of the Judges said: “BrightHR is a smart and lively new people management software company that knows how to get noticed. To create brand interest, it conducted extensive research and produced a report called It Pays to Play to highlight the importance of recreation during work time. Launched at a major conference with a Google cardboard VR game, created by its own software developers, and backed up with a full multi-media PR campaign, it has created a name for itself and endless media coverage. It is always refreshing to award companies that come up with sparkling and new and exciting ideas.”

Upon receiving the award, Simon Dalley, BrightHR’s Brand Manager, said: “This award win means a lot to us, as it’s our first since we launched our new product in November last year. It’s great to hear the judge’s feedback and see that they agree we launched with a bang. We started out with the aim of creating a communication campaign, but have ended up leading the debate around employee engagement and the role of fun has in increasing productivity for business.”

The Best Business Awards are one of the UK’s highest profile awards. Due to its high profile, the awards attract a wide range of entries from across all sectors from large international PLCs and public sector organisations to dynamic and innovative SMEs. The winners all have one thing in common – they are truly brilliant at what they do and BrightHR has proved this by winning a Best Business Award.

This was posted in Bdaily's Members' News section by BrightHR .