Member Article

Purple Joins Forces With Metronet

The future is bright, the future is Purple

Metronet (UK) and Purple Join forces

June 27 2016, London, 2016: Purple, the intelligent spaces company, today announced its partnership with Metronet (UK) providers of connectivity solutions to businesses across the UK.

Metronet (UK) is the UK’s leading alternative-technology Internet Service Provider and network operator. By leveraging a unique combination of fibre and wireless technologies the ISP delivers a range of solutions to businesses. They are frequently asked to supply WiFi in addition to wide area network solutions and an ongoing partnership with Purple has been forged as a result.

Using Cisco Meraki Access Point software, Purple’s analytics enable Metronet (UK) to provide customers with access to valuable and useful data. Metronet (UK) sell directly into specific sectors including Retail, Hospitality and Leisure. The analytics product enables clients in these verticals to engage with their customers seamlessly.

One of Metronet’s (UK) main routes to market is via their Landlord and Agent property channel. They work with landlords and agents to give customers access to high speed Internet connectivity in record-breaking time scales. This includes supplying WiFi for their tenants in communal areas and connectivity for intelligent buildings and BMS. The addition of Purple analytics allows them to extend the reach of these services.

Originally Manchester companies, both Metronet (UK) and Purple have experienced phenomenal growth within the tech community over a short period of time and share a similar ethos and values.

Bill Williams, Sales Director UK & Africa at Purple, comments: “We’re excited to be able to partner with Metronet and help provide analytics services across their Retail, Leisure and Hospitality sectors. In particular, the Purple offering will prove invaluable for their Landlord and Property Channel, creating a seamless WiFi and analytics package perfectly suited to the current market.”

Sarah Martin, Head of Commercial Property and On Net Sales at Metronet (UK) comments: “We are thrilled to launch our partnership with Purple. We strongly believe that this will be a key application in some of our primary sectors. Combining Purple with our Enabled Buildings strategy working with landlords and agents, will give everyone involved better, smarter services. Big data and IoT is at the forefront of technological development in the coming years and we are focused on enabling our landlords to tap into customer analytics that will allow them to interact more effectively with their clients.”

About Metronet (UK): www.metronet-uk.com

Metronet (UK) is the UK’s leading alternative-technology Internet Service Provider and network operator. By leveraging a unique combination of fibre and wireless technologies, Metronet (UK) delivers class-leading levels of performance and support in the industry.

Metronet (UK)’s unique network delivers connectivity solutions to businesses and channel partners across the UK including Internet connectivity, MPLS networks, alternative technology access circuits and a range of IP voice and security services.

Metronet (UK) has built a reputation for fast and reliable delivery, as well as a continued dedication to providing our corporate customers with a truly innovative service. In addition, our market leading commitment to service quality is Metronet (UK) is one of the most trusted ISPs in the industry.

About Purple http://www.purple.AI

Purple is an intelligent spaces company. It evolved from Purple WiFi, the cloud-based marketing and analytics WiFi software company, to take the lead in real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces.

Purple refers to this process as ‘Intelligent Spaces’ and can help brands to learn more about their location, customer base and help them to take action.

With nearly 8 million users across 134 countries, Purple works with a range of brands and venues, including Molson Coors, Legoland, Jaguar, United Wireless Arena, City of York and TUI.

It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 300 in 60 countries. Purple employs over 70 full time staff and currently has offices in the UK, US, Madrid and Melbourne with more offices planned.

Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.

Purple divides its offering into two specific segments; small businesses and enterprise customers.

Small businesses can continue to take advantage of Purple’s free guest WiFi product and purchase a cloud software license, which allows open access to marketing and analytics tools.

Enterprise customers have the option of four product lines: WiFi, Location, and two new offerings; Fusion and Provision.

Purple WiFi is the well-established guest WiFi, analytics and marketing product. Purple Location is a location based services product that works to actually pinpoint devices, enable heatmapping, provide zone flow information and enable journey management. Purple Fusion is the latest offering, enabling connection to any type of data source, which can then be analysed and actioned. A variety of different data sources will be utilised to harvest information about any physical space. Purple Provision is a commercial product more suitable for businesses, enabling a completely secure guest and staff WiFi environment. This uses automatic certificate provisioning instead of WPA or other encrypted WiFi SSID’s, which are intrinsically insecure for a BYOD environment

Press contacts:

Lloyd Gofton - lloyd@liberatemedia.com - +44 (0)7919 353 484

Justine Holman - justine@liberatemedia.com - +44 (0)7808 608416

Catherine Goddard – catherine@liberatemedia.com - +44 (0)7720 635048

This was posted in Bdaily's Members' News section by Justine Holman .