Barnsley video production business secures new TV commercial contracts

A Barnsley-based video production company has secured new contracts to produce TV commercials for clients including PizzaExpress.

Visualised it has been chosen as a preferred supplier to three TV advertising organisations, and is now producing broadcast adverts on behalf of their customers around the UK.

To date, the company has produced over 70 commercials, working with Sky AdSmart, London Live and Made Television. These include adverts for a range of businesses, including plumbers, taxi companies, independent restaurants and the high street eatery PizzaExpress – which was produced for London Live.

Launched in 2013 by former sports broadcaster and college lecturer Joada Allen-Booth, Visualised it now employs six people. Based at the Digital Media Centre in Barnsley, the company makes corporate, wedding and event videos, and clients include local authorities, private sector businesses and charities.

Visualised it also produce videos for Def Leppard frontman Joe Elliot’s band Down ‘n’ Outz.

The new television contracts have provided a significant financial boost for Visualisedit, which has been supported by Enterprising Barnsley, the business development and support arm of Barnsley Council. The company is on target for a 30% increase in profit by the end of 2016, and in the last two years, turnover has increased by £100k.

Joada said: “With the addition of the TV advertising work we’ve seen significant growth, and much of that has been down to building positive relationships with clients, as well as a combination of the skills and personalities of our team.

“All but two of my staff came to me first on work experience, and I’m a big believer that if you invest in people, that loyalty will always pay you back.

“Enterprising Barnsley have been a fantastic source of free support for us, right from day one. When we started out I knew a lot about video production and editing, but less about business – so their help was invaluable. And their coaching in how to write tenders has definitely paid off, as our recent contract wins have shown.

“We also love being based at the Digital Media Centre as it’s a real creative hub, and it helps to be surrounded by other growing businesses and entrepreneurs.“

John Heckingbottom, business development manager at Enterprising Barnsley, added: “Visualisedit is a great example of a forward-thinking company which has seen its hard work pay off.

“Joada has invested time and effort into nurturing her staff, and it’s fantastic to see the team working with such major clients. The business is still only three years old, so we’re looking forward to supporting them to grow even further.“

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