Member Article

Gastro Alfresco Samplers Vote OUT

A national campaign is taking to the road following its plea to everyone to vote OUT this summer.

At its launch, Gastro Alfresco demonstrated the reasons why it believes OUT is better than IN, including possible motivations such as:

It could make you live longer

It will make you more relaxed and life less stressful

It may be healthier and has lots of benefits for skin and energy levels

You could lose weight

Everything will taste better

Your friends will want to spend more time with you

Of course, the team at Gastro Alfresco isn’t getting all political by talking about the EU Referendum; it’s actually talking about voting with your feet to eat OUTside rather than INside this summer!!

The multi award-winning Gastro Alfresco campaign is back this month and it’s bigger than ever with a RoadShow visiting 75 Tesco Extras and Sainsbury’s Superstores across the UK during July and August, all supported by an amazing team of on-board Chefs and Brand Believers who will be encouraging shoppers to enjoy the delights of alfresco eating & entertaining at-home!

.

Reaching out to over 900,000 consumers, over half a million people will sample alfresco tidbits and treats on what is the country’s largest summer RoadShow tour.

Sponsors for 2016, include Official Wine – Blossom Hill, “Let it Blossom this Summer” Official Cheese – Davidstow, “Savour the Exceptional”; Official Soft Drink – Shloer, “Here’s to Good Times”; Official Pesto – Sacla’ “Perfect Pesto – Potted”; Official Coffee – Percol, “Celebrate Taste with Percol” and Official Healthy Snack - Whitworths Shots; “The Good-natured Little Snack”.

Over the years, Gastro Alfresco has been pivotal in building the market and changing consumer perceptions towards ‘at home’ summer lifestyles. The multi-brand, multi-discipline grocery promotional campaign has been key in growing the UK market for home based alfresco eating and entertaining from £150 million in 1997 to over £7 billion last year!

Around £35,000 worth of Gastro GoodiBox prizes will also be given away throughout the campaign – many through local media and radio so keep your ears and eyes open for ways to enter.

Gastro Alfresco maestro Brian George said:

“People who live around the Mediterranean generally live longer and are healthier and a big part of that is the healthy outdoor lifestyle they enjoy and fresh summer food they consume. Whilst we might not have as good weather, we can still enjoy the Mediterranean lifestyle during the summer months. And of course, we all look better with a slight tan and eating fresh, healthy summer foods packed of vitamins and nutrients is certainly good for us!@

Gastro Alfresco is now on the road until late August - check out the website for a location near you!

This was posted in Bdaily's Members' News section by Antonia Brindle .