Member Article

Purple Appoint Krista Geiger for North America role

Purple Appoint Krista Geiger, as Enterprise Sales Manager, North America

July 5, 2016 Purple, the intelligent spaces company, announces the appointment of Krista Geiger, Enterprise Sales Manager, North America.

Prior to joining Purple, Krista was the Marketing Director for Powernet, where she was responsible for brand strategy across multi-channels, driving brand awareness and lead generation. Before Powernet, Krista held key roles at Luxottica, including Senior Manager of Marketing Operations for their EyeMed Vision Care division.

In addition, Krista has a proven record of facilitating marketing strategy and business relationships in her 15 year marketing career. Her strong telecom knowledge and marketing savvy are assets that will complement and enhance Purple’s ability to meet the needs of our customers as we continue to provide quality, innovative solutions to the marketplace.

Her role within Purple will see her responsible for growth and strategic selling across the North America region. She will forge new opportunities and help resellers bring the product to the market.

Krista is based in Ohio and will report to Mike Greig, VP Americas.

“Krista brings a wealth of talent and expertise to our efforts to cover the North American market. She has come to us from Powernet, one of our most successful partners in the US, where she was at the cutting edge of those deployments. With her extensive knowledge of how to engage marketeers with the Purple product she is already one step ahead in terms of understanding their needs and the complete end to end sales cycle. Krista is a great asset to the company and I believe her drive and energy will play a crucial role in expanding Purple’s reach across the US.” states Mike Greig.

Krista Geiger adds: “I am excited to be joining Purple, at a time when they are experiencing huge growth across the North American region. Purple is at the forefront of development in intelligent space. I believe my strong background in marketing and technology will enable me to help companies understand the importance of the Purple solution, and the benefits it can bring to their customers.”

About Purple http://www.purple.AI

Purple is an intelligent spaces company. It evolved from Purple WiFi, the cloud-based marketing and analytics platform, to take the lead in real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces.

Purple refers to this process as ‘Intelligent Spaces’ and can help brands to learn more about their location, customer base and help them to take action. Purple works with a range of brands and venues, including Molson Coors, Legoland, Jaguar, United Wireless Arena, City of York and TUI.

It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 300 in 60 countries. Purple employs over 70 full time staff and currently has offices in the UK, US, Madrid and Melbourne with more offices planned.

Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.

Purple divides its offering into two specific segments; small businesses and enterprise customers.

Small businesses can continue to take advantage of Purple’s free guest WiFi product and purchase a cloud software license, which allows open access to marketing and analytics tools.

Enterprise customers have the option of four product lines: WiFi, Location, and two new offerings; Fusion and Provision.

Purple WiFi is the well-established guest WiFi, analytics and marketing product. Purple Location is a location based services product that works to actually pinpoint devices, enable heatmapping, provide zone flow information and enable journey management. Purple Fusion is the latest offering, enabling connection to any type of data source, which can then be analysed and actioned. A variety of different data sources will be utilised to harvest information about any physical space. Purple Provision is a commercial product more suitable for businesses, enabling a completely secure guest and staff WiFi environment. This uses automatic certificate provisioning instead of WPA or other encrypted WiFi SSID’s, which are intrinsically insecure for a BYOD environment.

Press contacts:

Lloyd Gofton - lloyd@liberatemedia.com - +44 (0)7919 353 484

Justine Holman - justine@liberatemedia.com - +44 (0)7808 608416

Catherine Goddard – catherine@liberatemedia.com - +44 (0)7720 635048

This was posted in Bdaily's Members' News section by Justine Holman .