Scunthorpe United forge partnership with British Steel for new stadium

Scunthorpe United has teamed up with British Steel to build the club’s new state-of-the-art stadium.

The new partnership will see steel forged in Scunthorpe be used to build the stadium.

British Steel’s new brand will also appear on the League One club’s kit for the 2016-17 season.

Scunthorpe’s new 12,000 seat stadium is being built as part of the Lincolnshire Lakes housing development to the west of the town.

Peter Hogg, British Steel’s commercial director, said: “We’re delighted steel made in Scunthorpe will be used in The Iron’s new stadium.

“It promises to be one of the finest grounds in the Football League and it makes perfect sense that we join forces on this project.

“Scunthorpe steel has already been used in many top class sporting venues, including the Olympic Stadium that West Ham United are moving into and Manchester City’s Etihad Stadium.

“And while we are a global company, support from the communities we operate in is crucial - so this is a huge show of confidence in British Steel and the quality of steel we produce.”

On Saturday 6th August, Scunthorpe players will kick off a new season wearing a brand new blue shirt with claret pinstripes – emblazoned with the British Steel brand.

Peter Hogg added: “British Steel’s core values are pride, passion and performance – values I know we share with Scunthorpe United.

“Like everyone else in the town we will be cheering on Graham Alexander’s team to victory and hoping they can challenge for promotion.

“United had a fantastic finish to last season and only missed out on the play-offs by the narrowest of margins. We’re hoping they can go one better this year and win promotion to the Championship.”

Peter Swann, Scunthorpe United chairman, also commented: “British Steel and Scunthorpe United are both at the heart of the community and we are proud to be working together.

“Everyone in the town was delighted when British Steel was launched on June 1 as we all know how vital the business is to our local economy.

“Thousands of our supporters either work at British Steel, have done so in the past or have friends and relatives with close links to the industry so it is only right that we should support an organisation that means so much to this area.

“However, our decision to use British Steel from Scunthorpe in our new stadium is not based on sentiment alone. British Steel has a global reputation for producing the highest quality steel and you can find it in some of the most famous buildings and stadiums in the world. We want the best for our club, and that’s what British Steel provides.”

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