Member Article

Extreme Networks Advances Extreme Partner Network (EPN)

Extreme Networks, Inc. today announced enhancements to its Extreme Partner Network (EPN) program to offer new incentives that increase profitability and simplify the way Extreme’s channel partners do business. The evolution of the EPN is designed to enable and reward eligible channel partners through new solution-selling, new customer acquisition and wireless specialisation rebates in addition to deal registration programs and training.

As a channel-focused organisation, the enhancements reflect the company’s continued efforts to deliver greater differentiated value and exceptional customer experiences through holistic program offerings, previously introduced within the FY16 partner program. The updated program aligns with the overall company go-to-market strategy focused on driving growth through solution selling. Partners’ investments in selling Extreme solutions across all product families is directed to yield greater profitability based on the latest FY17 EPN incentives.

• Solutions rebates for ExtremeManagement™, ExtremeControl™, ExtremeAnalytics™ and ExtremeWireless™. Extreme is increasing rebates for wireless sales, including a possible 50 percent rebate increase for qualifying Wireless Specialised Partner selling ExtremeWireless products.
• Enhanced Extreme Development Funds (EDF) accrual model brings increased predictability to EDF and ease of upfront marketing planning for qualifying partners.
• New deal registration program offers to ability to receive fixed upfront discounts for new Extreme-approved customer deal registrations, increased price protection and a new tool to increase partner visibility. Additionally, eligible channel partners now have access to the new accounts rebate promotion, which applies for Extreme-approved net new customer closed deal registrations.
• Eligibility for the solutions rebate program is now available for gold level partners, in addition to prior eligibility offered to Extreme’s platinum and diamond level channel partners. Gold and other qualified partner levels are also now able to apply for strategic EDF funds for high ROI initiatives.
• A new service maintenance growth rebate is now available for new as well as renewed maintenance agreements for qualified partners.
• New training-as-a-service and self-paced training models will be available to qualified partners in Q2 of FY17.

Extreme Networks is highlighting the new FY17 EPN program at its Global Partner Summit, taking place Oct. 24-27, 2016 in Orlando, FL, where over 400 strategic solution providers from 50 countries will be in attendance to discuss Extreme’s partner strategy and enablement program.

Please see below quotes from Extreme Networks’ executive team and UK channel partners:

Bob Gault, Executive Vice President of Worldwide Sales, Services and Channels, Extreme Networks

“I’m ecstatic to introduce the next evolution of the Extreme Partner Network which is centered on our mission to expand our growth of solutions software and the overall global partner ecosystem. Our partners are critical to Extreme’s position in the industry and their dedication validates the success of our go-to-market strategy and leadership in the mid-market enterprise. With the rollout of the new Wireless Specialization Program in March 2016 that acknowledges partner skills and expertise, the EPN is a further extension of our commitment to reward and incentivise partner success and these new programs will capitalise on their investments well into the future.”

Gordon Mackintosh, Senior Director of Worldwide Partner Program and Sales Business Development, Extreme Networks

“Since joining the Extreme team earlier this year, I’ve been focused on listening to our partners and building enhancements to the EPN program which will make it even easier and more rewarding to partner with Extreme. The new enhancements will create the most advantageous and rewarding opportunities for partners who focus on growth and selling overall Extreme solutions. The updated program will also allow partners to create new revenue streams that guarantee differentiation, including the introduction of the ExtremeCloud™ solution selling strategy.”

Sam Wray, Sales Director – Datrix Limited (UK)

“Being an authorized channel partner of Extreme is a relationship we take very seriously at our company. With Extreme’s new Wireless Specialization Program and now the latest rebates for wireless specialized partners as part of the enhanced EPN, we value that our hard work is being recognized and rewarded, making our commitment to Extreme stronger than ever”

This was posted in Bdaily's Members' News section by Extreme Networks UK .