Member Article

BOL Foods appoints Home for next stage growth

Leeds-based integrated communications agency, Home, has been appointed by BOL Foods as its lead agency to handle its integrated marketing activity. In a bid to drive its next stage of growth, the brief will see Home deliver both media planning and buying, advertising, digital marketing and brand development.

Following a competitive pitch, Home has been tasked with helping BOL become a £50m business within just four years.

Paul Brown, Founder and CEO at BOL, said: “We set up BOL to make it easy for busy people to eat well at any time of day. We want to become a brand that has both wide reaching National awareness and physical availability within the next few years.

With such big ambitions we were looking to partner with an agency who bought into our vision, can deliver both creative and media under one roof and most importantly a fantastic team of capable people who’d be fun to work with. In Home I believe we’ve found an agency that ticks all of these boxes. It should be a fun ride.“

Ben Cunningham, Director at Home, added: “BOL is a great brand that is seriously going places. It’s a fantastic win for Home where our integrated approach to creative and media will deliver real benefits to such a fast moving business. As well as offering market leading products, they come with a vibrant, dynamic team with a challenger attitude – it couldn’t be better.”

Launched in 2015 by Paul Brown, previously Director of the Innocent food business, BOL has secured national distribution for its healthy eating options and continues to develop fresh and exciting products aimed at those who have a desire to eat well, but are too busy to cook.

The original BOL range includes eight Quick Cook Pots, with recipes inspired by food from around the world. The brand has since launched a new range of BOL Salad Jars in June.

This was posted in Bdaily's Members' News section by Home .