Hull City sign record, multi-million-pound sponsorship deal

Hull City has signed a club record, multi-million-pound sponsorship deal with Kenyan online gaming company SportPesa.

As the Premier League club’s official sponsor, SportPesa has signed a three-year deal which will see the company name and logo on Hull’s home, away and third shirts for the 2016/17, 2017/18 and 2018/19 seasons.

The new deal will also see the Tigers become the first English Premier League side to play a match in Kenya. Hull will play against a select side from the country’s top-tier football competition – the SportPesa Premier League.

Simon King, commercial manager at Hull City Tigers, said: “We are delighted to form a three-year partnership with SportPesa.

“SportPesa are so much more than a betting brand, this is a company with a huge footprint across grassroots sport in Kenya, as well as the rest of Africa.

“The deal is by far the largest in our history and a sign of our ambition to grow our Club and become a household name in our sport globally.”

This new partnership with the Tigers marks the company’s global expansion starting with the UK where gaming services will be available on its platform within the next month.

The company are also official sponsors of Gor Mahia, which is currently the defending champions of the SportPesa Premier League, and AFC Leopards.

Ronald Karauri, Chief Executive Officer of SportPesa, added: “This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market.

“The SportPesa platform will now be available in the United Kingdom and later in the year present in several African countries. One year from now we will have presence in at least four continents.

“Even as a global brand, staying consistent with our core values that center around grassroots sport and community development will replicate the success SportPesa has enjoyed in Kenya.”

“Part of our deal will see The Tigers be the first English Premier League team ever to come to Kenya to play a select side as part of our campaign towards having Kenya compete in the World Cup for the first time in 2022.”

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