Member Article

Manchester’s OneSoon set to shake TV advertising analysis up with new technology that vastly improves accuracy

Software experts from Manchester, OneSoon, has launched a new version of Adalyser featuring technology that vastly improves accuracy. Standard TV attribution models use minute-by-minute data to measure website activity generated by TV, but Adalyser uses second-by-second data.

OneSoon’s award-winning Adalyser platform is successfully used by 10 of the top 13 global media agencies to analyse, optimise and report advertising performance for TV.

Using a technique, called high frequency sampling, Adalyser captures 60 times more data points, which means it can detect subtle changes in the volume of users interacting with an advertiser’s website, so agencies and advertisers can precisely attribute website visitors to specific TV adverts.

Agencies and advertisers using Adalyser will benefit from being able to plan ahead, ensure the most effective creative campaign is delivered at the right time and so offer the best ROI in terms of website visits, enquiries and sales.

Matthew Pover, Director of Global Strategy at The Specialist Works, currently trialing Adalyser V4, has been impressed with the new technology. He said: “We’ve worked closely with Adalyser during the development of version four and have found that the insight it delivers enables us to quickly identify inefficiencies and opportunities to act upon. Our disruptively agile approach means we’re able to move budget in-campaign to deliver optimal ROI for our clients, so it’s crucial we have the very best attribution tech to inform those decisions. We are in the process of rolling out Adalyser V4 to our highest profile clients including eHarmony, Boohoo, Ovo Energy, NSPCC and Photobox.”

OneSoon sales director, David Cloudsdale said: “With the launch of Adalyser V4 we’ve been able to set ourselves apart from competitors with a platform that irons out the inaccuracies associated with per minute response attribution.

“Our patent pending technology is unique to the industry. It is set to provide agency and advertiser customers with a competitive advantage in TV advertising in terms of measuring effectiveness, managing media spend, planning ahead for optimum ROI and reducing reporting overhead.”

Adalyser has been chosen as a 2016 winner of Red Herring’s Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region.

To find out more about Adalyser V4 visit www.adalyser.com

This was posted in Bdaily's Members' News section by OneSoon .